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Five Reasons Social Media is Important for SEO

Myrtle Macdougall (2022-04-20)


What do social media platforms have to offer SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is an incredibly expanding channel of marketing that many businesses have only begun taking advantage of in the past few years. However, it's crucial to make use of in particular if you're putting resources in SEO. While the benefits of social media may not be immediately apparent, they're crucial for SEO aid. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. Social engagements occur the time when people share, like, comment on, share or tweet about content. The more social engagements your content receives, the more social signals you build to your website. Search engines measure these social signals, and use it as a quality factor when ranking the content. This allows search engines to decide what content people consider to be most valuable and what their algorithm deems as high-quality. If an article is receiving lots of engagement on social media, it can be instantly classified.

2.) Link Building
It's past the moment when you could simply go out and ask for links from other websites. With the advent of Google's Panda and Penguin algorithm SEOs are now forced to build links the traditional way to create quality content which is relevant to linking. But how do you reach sites who are willing to link to your content , if they are not directly approached as an "unnatural" practice for building links? Social media is the answer. Social media allows you to share your content with people who are willing to link to your content, in the event that it's worth linking to. People who be able to share your content with other people increasing your influence.

3) Content Amplification
You can create all the top-quality content you like but it's not going to gain any traction without amplifying it. Email marketing is a great way to amplify content, but it can only be able to reach people who are in your database of marketing. Social media can help you increase the reach of your content. If you share your content with your followers, they will be sure to share it with their own followers if they find it helpful. They will then be able to share it with their followers, further increasing your reach. Additionally, you will gain relevant traffic through inbound linking social signals, inbound linking, and شراء متابعين تويتر brand awareness These can be used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can tell search engines a lot about the quality of your site's content and the extent to which it can be respected in their ranking algorithms. Alongside boosting your content, social media also helps build brand awareness. This is what Google refers to as a co-citation. These co-citations can be built through social media to improve Google's trust as well as aid with brand-name searches.

5.) Social Indexing
Since search engines index social media profiles, they are now showing on search results pages. This lets your brand show up in search results for branded searches on more than just your own website. It's more than that. Individual tweets on Twitter were initially indexed and included in search results as well - enabling another way to get your content noticed in search. It was only for a short time, however the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.