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Five Reasons Why Social Media is Important for SEO

Jessika Pirkle (2022-04-20)


What do social media platforms provide in terms of SEO? At MWI we hear this a lot from the current and potential clients. Social media is a rapidly expanding marketing channel that many companies have only just begun to take advantage of over the last few years. However, it's very important to leverage - especially if you're investing resources into SEO. While the benefits of using social media are not immediately obvious, they are essential for SEO aid. Of the many reasons you should think about social media as part of your overall strategy to be online, here are 5 reasons why it is essential to SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online conversation as part of their ranking algorithms. Social engagement occurs when people like, comment, share, or tweet about a piece of content. Content that has more engagements on social media will show higher social signals. Search engines analyze these social signals and then use them as a quality factor when ranking the content. It's a way to determine what content people find useful over what their algorithm decides is top-quality. A piece of content could be immediately indexed if it's receiving a lot of engagement on social media.

2) Link Building
It's long gone from the time that you could get hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to build links in the old-fashioned way: write quality content that is relevant. How do you get in touch with sites who are willing to link to your content , if you ask them directly, which is an "unnatural" practice for building links? Social media is the answer. Social media lets you place your content in front of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. People who share your content with their network which will increase the impact of your content.

3) Content Amplification
You can write all the good-quality content that you wish to, but it won't gain much traction without amplification. Marketing via email is a great way of amplifying the content you create, شراء متابعين تويتر but it won't reach those in your list of marketing contacts. The possibility of reaching new audiences is via social media. If you publish your content to your followers, they'll spread it to their own followers If they are satisfied with the content. This will cause them to also share it with their friends, further increasing your reach. In addition, you'll gain relevant traffic, inbound linking social signals, inbound linking, and brand recognition All of which can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can inform search engines much about the credibility of your website as well as how much it should be respected in their ranking algorithms. Alongside boosting your content Social media can also build brand awareness. This is what Google refers to as co-citation. Building these co-citations through social media can boost Google's trust in your company site, as well as aiding with branded search queries.

5) Social Indexing
Since search engines index social media accounts which means they show in search results pages. This allows your business to be listed in search results on branded queries that are not exclusive to your site. This is even more effective. Individual tweets on Twitter were initially indexed and included in search results too giving another opportunity to get your content noticed in the search results. However, it was only temporary it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.