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5 Reasons Why Social Media is Important for SEO

Myrtle Macdougall (2022-04-20)

What does social media have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has become an increasing channel for marketing over the last few years, many companies haven't yet begun to benefit from it. This is especially important for companies that are investing in search engine optimization. Although the benefits of social media may not be immediately apparent, they're essential for SEO help. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and زيادة عدد ساعات يوتيوب other search engines use online conversations as part of their algorithm for ranking. If people tweet, share, like or comment on the content that is known as a social engagement. The more the number of social interactions that a piece content receives, the more social signals you send to your site. Social signals are utilized by search engines to rank the content. This is a method for search engines to identify the most popular content and also what they consider to be good quality. If something receives a lot of social engagement It can be quickly classified.

2) Link Building
Long gone are the days of going out and asking for زيادة عدد ساعات يوتيوب websites to add links to your site. With the emergence of Google's Panda and Penguin algorithm SEOs have to create links in using the old-fashioned method to create quality content that is link-worthy. How do you get in touch with websites willing to link to your content if they are not directly approached as an "unnatural" link building practice? Social media is the way to go. Social media allows you to expose your content to relevant audiences who may be willing to link to it, if it is worth linking to. These people will promote your content to others and increase your reach.

3.) The amplifying of content
You can write all the excellent content you'd like to however, it will not get any traction without amplifying it. Email marketing can be an effective method to increase the reach of your content but it's only going to get to those on your marketing list. It is possible to reach new audiences through social media. If you send your content out to your followers, they'll share it with their own followers if they find it helpful. These people will then also share it with their friends to increase your reach. In return, you will gain a lot of relevant traffic such as inbound links, brand recognition and social signals All of these are utilized by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. Google calls this co-citation. Building these co-citations using social media will help improve Google's trust in your web page and also assist by bringing in search queries that are branded.

5.) Social Indexing
Since search engines index social media sites which means they show on search results pages. This lets your company's brand show up in search results for brand-related queries, which aren't exclusive to your site. It's even better. Tweets on their own from Twitter were once indexable and displayed in search results. This allowed your site to rank higher in the search results. The program was only temporary, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.