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5 Reasons Why Social Media is crucial for SEO

Albertina Ragsdale (2022-04-20)


What does social media have to have to do with SEO? At MWI we hear this a lot from the current and potential clients. Social media is a rapidly growing channel for marketing that most companies have only just begun using in the last few years. However, it's very important to leverage in particular if you're putting resources into SEO. Setting up and managing social media accounts are extremely important to assist in SEO efforts, though the benefits may not be immediately evident. Below are five reasons why social media is vital to SEO.

f18b5144-c7d9-45f1-a6db-48434761c797.jpg1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for a long period of time. Whenever people tweet, like, comment or share the content, this is called a social engagement. The more social engagements a piece of content is able to get, the more social signals you can build for your site. Search engines measure these signals from social media, and use it as an indicator of quality when ranking content. This is a method for search engines to decide the most popular content and شراء متابعين تويتر what their algorithms consider good quality. If the content you're looking at has a high amount of social shares It can be quickly indexable.

2) Link Building
It's been a long moment when you could simply solicit links from other websites. In the wake of Google's Panda and Penguin algorithm SEOs must do link building using the old-fashioned method - create high quality content that is worthy of linking. How do you get in touch with websites that are willing to link to your site if you ask them directly, which is an "unnatural" link building method? Social media is the way to go. Social media lets you place your content in front of relevant groups of people who may be in a position to influence them to link to your content in the event that it is worthy of linking to. These people may also share your content with their network and increase the reach of your content.

3) Content Amplification
The quality of your content is, it's unlikely to get much traction without amplification. Email marketing can be great method to boost content but it's only going to reach people in your list of marketing contacts. You can also reach new audiences through social media. If you post your content to your followers, they'll spread it to their own followers if they find it helpful. This will cause them to share it with their following, further increasing your reach. You'll also get relevant traffic and inbound links social signals, as well as brand recognition All of which can be utilized by search engines for content quality determination.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines may use your brand's image and recognition to judge the quality of your site and how trustworthy it should be when they rank it in their algorithms. Social media aids in building an image for your business and also boosts the content you publish. This is what Google calls co-citation. Building these co-citations through social media can boost Google's trust in your company site, as well as aiding with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing the social media pages since a while so they can now appear in the search results pages. This lets your brand be displayed in search results for branded search queries on more than the site of your business. It's even better. Individual tweets from Twitter were initially indexed and included in search results, too providing another method to get your content noticed in search. It was only for a short time, however it was a short-term solution, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.