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Five Reasons Social Media is Important for SEO

Walter Viles (2022-04-20)

800450-min-5-1-600x338.pngWhat do social media have to do with SEO? At MWI, we get these questions frequently from our current and prospective clients. Although social media has been an increasing marketing channel in recent years, most firms haven't yet begun to profit from the potential of it. This is especially important when you're investing in SEO. The creation and management of social media accounts are extremely crucial to support SEO efforts, though their benefits aren't immediately evident. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major شراء لايكات فيسبوك search engines have been using online dialogue as part of their ranking algorithms for some period of time. When people share content via Twitter, Facebook, comment or share the content they like, this is called a social engagement. The more social engagements your content receives, the more social signals you can build for your website. Search engines evaluate these social signals and use it as an index of quality when ranking the content. It's a way to measure the quality of content that people are able to use over what their automated algorithm decides is top-quality. A piece of content can be instantly indexed if it's receiving a lot of engagement on social media.

2) Link Building
It's been a long time that you could solicit links from other websites. In the wake of Google's Panda and Penguin algorithm SEOs must create links in using the old-fashioned method to create quality content that is linked-worthy. How do you get in touch with websites that are willing to link to your content , if they are not directly approached as an "unnatural" link building practice? Social media is the solution. Social media allows you to present your content in front of the right people, who could be convinced to link to it in the event that it is worthy of linking to. These people will promote your content to others increasing your influence.

3.) The amplifying of content
No matter how top-quality your content is, it won't be popular unless you amplify it. Sure, email marketing can be an effective way to boost content, but it will only be able to reach people who are in your database of marketing. The possibility of reaching new audiences is via social media. If you share your content, the people who follow you will also be able to share it with their followers in the event that they find it helpful. These people will then share it with their following, further increasing your reach. As a result, you get a lot of relevant traffic and inbound links, as well as branding awareness and social signals - all of which are utilized by search engines in determining content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and awareness can tell search engines much about the credibility of your website as well as how much it should be trusted in its ranking algorithms. In addition to boosting your content, social media also helps to increase awareness of your brand. This is what Google refers to as co-citation. Building these co-citations through social media can help increase Google's trust in your company website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing the social media pages since a while, which means they now appear in the search results pages. This allows your business to be displayed on search results when you type in branded searches on more than just your company website. This gets better. Tweets on their own from Twitter were once indexed and included in search results. This allowed your website to be ranked higher in the search results. It was only temporary for a couple of months before Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.