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Five Reasons Social Media Is Important for SEO

Jessika Pirkle (2022-04-20)

f18b5144-c7d9-45f1-a6db-48434761c797.jpgWhat does social media have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most businesses have only recently begun to take advantage of over the last couple of years, yet it's crucial to make use of particularly if you're investing efforts in SEO. While the benefits of social media may not be immediately obvious, they are essential for SEO help. Of the many reasons you should think about social media as a part of your strategy for online There are five main reasons why it is essential for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. Whenever people tweet, like or comment on an article that is known as a social engagement. The more social engagements a piece of content has, the more social signals you build to your site. Search engines analyze these social signals, and then use them as an index of quality when ranking the content. This is a way for search engines to know the most popular content and what algorithm they believe to be high-quality. If a piece of content receives lots of social shares it will be immediately indexed.

2) Link Building
Long gone are the days of going out and soliciting websites to link to your site. With the advent of Google's Panda and Penguin algorithms SEOs are now forced to do link building the traditional way - create high quality content that is linked-worthy. How do you get in touch with websites willing to link to your site if asking them directly is considered an "unnatural" link building technique? Social media is your solution. Social media lets you post your content and share it with appropriate audiences that are willing to link to it, should it be worth linking to. People who be able to share your content with other people increasing your influence.

3.) Content Amplification
You can write all the high quality content you want however it will not gain any traction without amplifying it. Email marketing is an excellent method to amplify content, alexa ترتيب المواقع but it can only be able to reach people who are in your database of marketing. Social media enables you to connect with new audiences through your content. Once you share your content, your followers will also connect with their friends if they find it useful. They will also share your content with their followers, thereby increasing your reach. In addition, you'll gain relevant traffic through inbound linking, social signals, and brand recognition, all of which can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Communication and Awareness
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site's content and how much it is considered reliable in their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the quality of your content. Google refers to this as co-citation. The creation of these co-citations via social media will help improve Google's trust in your site, as well as aiding with branded search queries.

5) Social Indexing
Search engines have been indexing social media accounts for a number of years now so they can now show up in results pages for search engines. This allows your business to be listed in search results on specific queries that aren't exclusive to your site. This is even better. Individual tweets from Twitter were at one time indexed and displayed in search results too which gave another means for your website to be ranked in search. The service was temporary for a few months, alexa ترتيب المواقع until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.