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5 Reasons Social Media is crucial for SEO

Domenic Degree (2022-04-20)

What can social media provide in terms of SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a fast growing marketing channel that most businesses have only begun taking advantage of in the last few years. However, it's very important to leverage - especially if you're investing resources in SEO. Creating and managing social media accounts is crucial to support SEO efforts, though the benefits may not be immediately evident. From the myriad of reasons you should think about social media as part of your strategy for online, here are 5 reasons it's important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. When people share content via Twitter, Facebook, comment or share the content it is referred to as a social engagement. Content with more social engagements will be able to show more social signals. Social signals are utilized by search engines to rank the content. This is a way for search engines to determine what people find most useful and what their algorithms consider high-quality. A piece of content can also be indexed instantly when it's getting a lot of social interactions.

2.) Link Building
It's long gone from the time when you could go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating quality content that is relevant. How do you reach websites that will link to your content, when they are considered "unnatural"? Social media can help. Social media allows you to publish your content to interested audiences who might be willing to link to it when it's worthy of linking to. They will also spread your content among others and boost your authority.

3) Content Amplification
You could create any good-quality content that you wish to, but it won't gain an enormous amount of attention without amplification. Email marketing is an excellent method of amplifying content but it will only get to those on your list of marketing contacts. Social media lets you expand your reach with your content. If you share your content with your followers, they will spread it to their own followings when they find it useful. Then those people will share it with their following, further increasing your reach. In return, you earn many relevant visitors, inbound links, social signals and brand awareness These are all used by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand identity and awareness can tell search engines many things about the quality of your website as well as the degree to which it should be trusted in its ranking algorithms. Social media is a great way to increase brand awareness and alexa ترتيب المواقع increases the quality of your content. Google refers to this as co-citation. These co-citations are built via social media in order to increase Google's credibility and aid in branded searches.

5) Social Indexing
Search engines have been indexing the social media pages for a number of years now and this means that they appear on results pages for search engines. This allows your business to show up in search results for your branded search queries , which is more than just your company website. But there's more than that. Tweets that were individual from Twitter could be indexed and were displayed in the search results. This allowed your content to rank higher on search. However, it was only temporary the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.