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5 Reasons Why Social Media is Important for SEO

Ellis Siemens (2022-04-19)

Alexa-Ranking.pngWhat can social media have to offer SEO? At MWI, we get lots of questions from our potential and current clients. Although social media has been a growing channel for marketing in recent years, the majority of companies haven't yet begun to make use of the potential of it. This is especially true when you're investing in SEO. While the benefits of using social media are not immediately apparent, they are vital for SEO aid. Here are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. Social engagements occur when people comment, like on, share or tweet about content. The more social engagements a piece of content has, the more social signals you can build for your website. Social signals are utilized by search engines to determine the quality of the content. It's a way to determine what content people find useful in comparison to what their algorithm decides is top-quality. If something receives a lot of social shares It can be quickly identified.

2.) Link Building
It's long gone from the time that you could solicit hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to build links in by using the traditional method of creating quality content that is relevant. But how do you reach websites willing to link to your content if they are not directly approached as an "unnatural" link building technique? Social media is your solution. Social media allows you to expose your content to relevant audiences who may be willing to link to it should it be worth linking to. These people may also promote your content to their friends, further increasing the influence of your content.

3.) Amplification of content
You can write all the good-quality content that you wish to however, it will not get an enormous amount of attention without amplification. Marketing via email is great method to boost content but it will only be able to reach the people on your list of marketing contacts. The possibility of reaching new audiences is via social media. If you share your content, your followers will share it with their following if they find it useful. They will then spread the word to their networks which will increase the reach of your content. You'll also get relevant traffic and inbound links social signals, زيادة مشاهدات اليوتيوب ( as well as brand awareness All of which can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand image and recognition to judge the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Alongside boosting your content, social media also helps to increase awareness of your brand. Google calls this co-citation. Making these co-citations with social media will help improve Google's trust in your company website as well as helping by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing the social media pages for a few years now which means that they show up in results pages for search engines. This lets your company's brand be displayed in search results for search queries that are branded and not limited to your company website. This gets better. Individual Tweets from Twitter were at one time indexed and displayed in search results as well - enabling another way to get your content noticed in search. The program was only temporary, however it ended and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.