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5 Reasons Social Media is important for SEO

Raina Cram (2022-04-19)

What does social media have to offer SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is rapidly growing channel for marketing that most businesses have only begun to take advantage of over the past few years, however it's very important to leverage when you're investing resources into search engine optimization. While the advantages of social media might not be immediately obvious, they are essential for SEO help. There are many reasons to think about social media as a part of your strategy for online, here are 5 reasons why it is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and شراء مشتركين يوتيوب other major search engines are using online dialogue as part of their algorithm for ranking for some time now. When people tweet, like, comment or share a piece of content that is known as a social engagement. Content that has more engagements on social media will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. This allows search engines to know the content that people are most interested in and what their algorithm deems good quality. If something is receiving lots of social shares it will be immediately indexable.

2.) Link Building
It is long past the time when you could make a request for hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithm, SEOs are forced to do link building using the old-fashioned method and create content of high-quality which is relevant to linking. How do you reach websites that are willing to link to your content, when they are thought to be "unnatural"? Social media is the answer. Social media allows you to present your content in front of people who are interested and could be convinced to link to it should it be worthy of linking to. People who share your content with their friends which will increase the impact of your content.

3.) Content Amplification
You can make all the high quality content you want, but it won't gain significant traction without the aid of amplification. Email marketing is a great way to amplify content, but it can only reach people within your marketing database. Social media can help you increase the reach of your content. If you share your content with your followers, they'll share it with their own followings if they find it helpful. This will allow them to share your content with their followers, increasing your reach. In return, you earn a lot of relevant traffic such as inbound links, brand recognition and social signals All of these are used by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
Brand recognition and brand identity can tell search engines many things about the quality of your website and how much it is believed to be in its ranking algorithms. Apart from boosting the quality of your content, social media also helps to increase awareness of your brand. This is what Google calls a co-citation. Building these co-citations through social media can boost Google's trust in your company website , and will also help with search queries that are personalized.

5) Social Indexing
Since search engines index social media accounts these profiles are now showing in search results pages. This allows your brand to appear in search results for branded queries that are not restricted to your website. But it gets even better than that. Tweets that were individual from Twitter were once indexable and were displayed in the search results. This allowed your website to be more prominent in searches. That was only temporary for a few months before Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.