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5 Reasons Social Media is Important for SEO

Raina Cram (2022-04-19)

What does social media have to have to do with SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. While social media has been an increasing marketing channel in recent years, most firms haven't yet begun to benefit from it. This is especially true if you are investing in search engine optimization. Setting up and managing social media accounts are extremely important for supporting SEO efforts, although their benefits aren't immediately evident. There are many reasons to consider the use of social media in your online strategy, here are 5 advantages of it for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for quite some time. When people tweet, like or comment on the content, this is called a social engagement. The more social engagements a piece of content receives, the more social signals you build to your site. These social signals are used by search engines to rank content. It's a way to determine the quality of content that people are able to use in comparison to what their algorithm determines to be of high quality. Content can be immediately indexed if it's receiving a lot of social interaction.

2.) Link Building
It's long gone from the time that you could go out and ask for hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithm SEOs must do link building by hand - create high quality content that is link-worthy. What is the best way to reach websites that are willing to link to your site, if they are thought to be "unnatural"? Social media is the solution. Social media can help you present your content in front of relevant audiences that may be convinced to link to it when it's worthy of linking to. These people will share your content with others increasing your influence.

3.) Content amplification
You can create all the good-quality content that you wish to however, it will not get an enormous amount of attention without amplification. Marketing via email can be a great way of amplifying content but it will only be able to reach the people on your marketing list. You can reach new audiences through social media. If you share your content with your followers, they will also share it with their personal followers if they find it helpful. This will cause them to be able to share it with their followers which will increase the reach of your content. In return, you earn many relevant visitors such as inbound links, social signals and brand awareness - all of which are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand recognition and brand identity can tell search engines much about the credibility of your website and how much it is respected in their ranking algorithms. Social media aids in building brand awareness and amplifies the quality of your content. Google refers to this as co-citation. Making these co-citations with social media can boost Google's trust in your site, as well as aiding with branded search queries.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now so they can now show up in the search results pages. This lets your company's brand شراء متابعين تيك توك show up in search results for search queries that are branded and not limited to your company website. It gets even better. Individual tweets on Twitter were at one time indexed and displayed in search results as well providing another method to ensure your content's ranking in the search results. This was just temporary for a few months before Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.