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5 Reasons Social Media is Important for SEO

Raina Cram (2022-04-19)

What does social media provide in terms of SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is rapidly expanding channel of marketing that many companies have only just begun making use of in the past few years. However, it's crucial to make use of when you're investing funds into SEO. Creating and managing social media accounts is extremely important for supporting SEO efforts, although the benefits of social media aren't always apparent. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long period of time. When people tweet, like, comment or share the content they like This is referred to as social engagement. Content with more social engagements will show higher social signals. Social signals are utilized by search engines to rank content. It's a way to determine what content people find useful and what their algorithm decides is of good quality. If an article receives lots of engagement on social media it will be immediately identified.

jHV6ZAxeYfSQHNWItlaD7kr6UH283yrIB4MJHU0O2) Link Building
Long gone are the days of going out and soliciting websites to link to yours. With the advent of Google's Panda and Penguin algorithms SEOs have to do link building using the old-fashioned method - create high quality content which is relevant to linking. How can you get your content to websites who are willing to link to your website, even if the request is considered "unnatural"? Social media can help. Social media lets you put your content in front of the right people, who could be attracted to link to it should it be worthy of linking to. People who be able to share your content with other people and boost your authority.

3) Content amplification
You can make all the good-quality content that you wish to but it's not going to gain an enormous amount of attention without amplification. Email marketing is an excellent method of amplifying content but it's only going to reach people in your marketing list. You can also reach new audiences via social media. If you share your content, those who follow you will share it with their following should they find it valuable. They will then spread the word to their networks and increase your reach. You'll also get relevant traffic and inbound links, social signals, and brand recognition These can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Social media aids in building an image for your business and also boosts the content you publish. Google calls this co-citation. These co-citations are built via social media in order to increase Google's trust and help with brand-name searches.

5.) Social Indexing
Since the search engines are able to index social media profiles which means they show as search results. This lets your brand appear in search results for شراء لايكات فيسبوك your branded search queries on more than the site of your business. It gets even better. Individual tweets from Twitter were once indexable and شراء لايكات فيسبوك were displayed in search results. This enabled your content to rank higher in search. It was only temporary for a few months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.