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Five Reasons Why Social Media is important for SEO

Raina Cram (2022-04-19)


What exactly does social media have to relate to SEO? At MWI we hear many of these inquiries from potential and current clients. Although social media has been an increasingly popular channel for marketing in recent years, the majority of businesses have yet to take advantage of the potential of it. This is especially true when you're investing in search engine optimization. While the benefits of using social media may not be immediately apparent, they are crucial to SEO support. Here are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversations in their algorithm for ranking. When people share content via Twitter, Facebook, comment or share an article that is known as a social engagement. The more social interactions a piece of content gets, the greater social signals you build to your website. Search engines look at these social signals and use them as an index of quality when ranking content. It's a way to determine the quality of content that people are able to use over what their automated algorithm decides is of good quality. A piece of content could be instantly indexed when it's getting a lot of social engagement.

2.) Link Building
The days of asking for websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to build links in the old-fashioned way: write top-quality content that's relevant. How do you reach out to websites that will link to your content, if asking them directly would be considered "unnatural"? Social media is the answer. Social media lets you publish your content to interested audiences who might be willing to link to it, when it's worthy of linking to. People who be able to share your content with their network which increases the power of your content.

3) Content amplification
You can write all the good-quality content that you wish to however, it will not get an enormous amount of attention without amplification. Marketing via email is a great way of amplifying content but it's only going to be able to reach the people on your marketing list. It is possible to reach new audiences through social media. If you post your content to your followers, they will share it with their own followings if they find it helpful. This will allow them to be able to share your content with their followers, which will increase your reach. You'll also get relevant traffic and inbound links social signals, inbound linking, and brand recognition, all of which can be used by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it must be in their ranking algorithms. Apart from boosting the quality of your content Social media can also to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations through social media will help improve the trust Google has in your website as well as helping by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media profiles for a number of years now, which means they now show up in the search results pages. This lets your company's brand شراء ساعات مشاهدة يوتيوب be displayed in search results for search queries that are branded and not restricted to your website. However, it's even more than that. Individual tweets on Twitter were at one time indexed and displayed in search results, too - enabling another way for your website to be ranked in the search results. It was temporary, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.