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5 Reasons Why Social Media is important for SEO

Raina Cram (2022-04-19)


What can social media provide in terms of SEO? At MWI we hear many of these inquiries from current and prospective clients. Social media is a fast growing marketing channel that most businesses have only recently begun using in the past couple of years, yet it's vital to take advantage of it when you're investing resources into SEO. While the benefits of using social media are not immediately apparent, they are essential for SEO support. There are many reasons why you should consider social media as a part of your online strategy Here are five reasons why it's crucial for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. When people tweet, like, comment or share the content it is referred to as a social engagement. Content with more social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. This is a way for search engines to know the most popular content and what their algorithm deems top-quality. Content can be quickly indexed in the event that it's receiving lots of social interaction.

19 hours ago2) Link Building
The days of going out and asking for websites to link to your site. Google's Panda/Penguin algorithm has forced SEOs to link build using the old method: make good quality content that is pertinent. But how do you reach websites that are willing to link to your content , if you ask them directly, which is an "unnatural" link building practice? Social media can help. Social media lets you expose your content to people who are willing to link to it, should it be worth linking to. Those people will also promote your content to their network and increase the reach of your content.

3.) Content Amplification
You could create any good-quality content that you wish to, but it won't gain any traction without amplifying it. Marketing via email is a great way of amplifying content , but it can only reach those in your list of marketing contacts. Social media can help you expand your reach with your content. After you have shared your content, those who follow you will be able to share it with their followers when they are satisfied with the content. They will then also share it with their friends, further increasing your reach. In return, you will gain a lot of relevant traffic such as inbound links, brand recognition and social signals These are all used by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand image and recognition to judge the quality of your site and how trustworthy it needs to be within their ranking algorithms. Apart from boosting the quality of your content, social media also helps increase brand recognition. Google calls this co-citation. Co-citations can be created through social media to improve Google's credibility and aid in the search engine's branded searches.

5.) Social Indexing
Since the search engines are able to index social media profiles, they are now showing in search results pages. This lets your brand be displayed in search results for branded search queries that are not limited to only your website. It's even better. Individual tweets from Twitter were initially indexed and زيادة مشاهدات اليوتيوب included in search results as well which gave another means for زيادة مشاهدات اليوتيوب your content to rank in search. It was only for a short time, however, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.