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5 Reasons Social Media is Important for SEO

Dolores Duryea (2022-04-19)

What do social media have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has become an increasingly popular channel for marketing over the last few years, many firms haven't yet begun to make use of the potential of it. This is particularly important to consider if you're planning to invest in SEO. Creating and managing social media accounts are important for supporting SEO initiatives, but their benefits aren't immediately evident. Of the many reasons you should think about social media as a part of your overall strategy to be online There are five main advantages of it for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversations in their algorithm for ranking. Social engagement occurs when people comment, like, share, or tweet about content. The more social interactions a piece of content gets, the greater social signals you build to your site. Search engines look at these social signals, and use it as an index of quality when ranking content. It's a method of determining what content is popular with users and what their algorithm determines to be top-quality. If something receives a lot of social shares the content can be indexable.

2.) Link Building
It's past the period when you could just solicit links from other websites. With the advent of Google's Panda and Penguin algorithms, SEOs are forced to build links using the old-fashioned method and create content of high-quality that is link-worthy. What is the best way to reach websites who are willing to link to your content, when the request is thought to be "unnatural"? Social media is the solution. Social media lets you publish your content to relevant audiences who may be willing to share it with others, when it's worthy of linking to. These people may also be able to share your content with their network and increase the reach of your content.

3) The amplifying of content
It doesn't matter how high-quality your content is, it's not going to be popular unless you amplify it. Email marketing is a great way to amplify content, but it'll only reach people within your database of marketing. Social media can help you reach new audiences with your content. After you have shared your content, your followers will also connect with their friends when they are satisfied with the content. They will then also share it with their friends to increase your reach. As a result, you get an abundance of relevant traffic such as inbound links, branding awareness and social signals - all of which are used by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand image and recognition to judge the credibility of your website and how trustworthy it needs to be for their ranking algorithms. In addition to boosting your content social media can also help increase brand recognition. This is what Google refers to as a co-citation. Co-citations can be created through social media , which can help improve Google's trust and assist with branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages since a while so they can now appear in search result pages. This allows your company to appear in search results for branded search queries on more than just your own website. This gets more effective. Tweets that were individual from Twitter were once searchable and displayed in the search results. This allowed your content to rank higher in search. It was only temporary for a couple of months before Google took the decision to end the service, زيادة مشاهدات اليوتيوب and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.