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Five Reasons Social Media is important for SEO

Dolores Duryea (2022-04-19)


What can social media have to offer SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is a rapidly growing marketing channel that most companies have only started using in the past few years, but it's essential to utilize it in particular if you're putting resources into search engine optimization. While the advantages of social media might not be immediately apparent, they are crucial for SEO support. Here are five reasons social media is crucial for SEO.

adilklei-100428062648-phpapp01-thumbnail1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long time now. Whenever people tweet, like, comment or share the content they like it is referred to as a social engagement. The more social engagements your content gets, the greater social signals it will bring to your website. Social signals are utilized by search engines to rank the content. It's a way to measure the content that people consider useful in comparison to what their algorithm decides is good quality. If the content you're looking at receives a lot of social engagement, it can be instantly indexable.

2.) Link Building
It's past the time that you could solicit hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithm, SEOs are forced to create links in the old fashioned way by creating high-quality content that is linked-worthy. How do you reach out to websites that will link to your content, when the request is considered "unnatural"? Social media is the way to go. Social media allows you to present your content in front of the right people, who could be attracted to link to it in the event that it is worthy of linking to. People who share your content with others and increase your reach.

3) The amplifying of content
You could create any excellent content you'd like to but it's not going to gain any traction without amplifying it. Email marketing is a great way to amplify content, but it'll only reach the people in your database of marketing. Social media can help you reach new audiences with your content. If you share your content, your followers will also share it with their following when they are satisfied with the content. These people will then promote your content to their followers, increasing the reach of your content. In return, you earn a lot of relevant traffic, inbound links, brand recognition and social signals - all of which are utilized by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines may use your brand's name and reputation to determine the quality of your site and how trustworthy it should be within their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google's credibility and aid in branded searches.

5.) Social Indexing
Search engines have been indexing social media accounts since a while and this means that they show up in results pages for search engines. This enables your brand to appear on search results when you type in branded searches on more than only your website. It's even better. Individual tweets from Twitter were initially indexed and included in search results as well giving another opportunity for your website to be ranked in search. The program was only temporary, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for alexa ترتيب المواقع getting your content ranked.