Комментарии читателей

Five Reasons Why Social Media is important for SEO

Natalia Mahaffey (2022-04-19)

What can social media have to offer SEO? MWI gets this kind of information frequently from prospective and current clients. Social media is a fast growing marketing channel that most companies have only started using in the last couple of years, yet it's vital to take advantage of it - especially if you're investing funds into SEO. Creating and managing social media accounts is important for supporting SEO efforts, although the benefits of social media aren't always evident. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online conversation as part of their ranking algorithms. Social engagement occurs when people like, comment or share a tweet on a piece of content. The more the number of social interactions that a piece content has, the more social signals you send to your website. Social signals are utilized by search engines to rank the content. It's a way to determine what content people find useful and what their algorithm determines to be top-quality. A piece of content can also be indexed instantly in the event that it's receiving lots of engagement on social media.

2) Link Building
Long gone are the days of asking for websites to add links to your site. Google's Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating top-quality content that's relevant. How can you get your content to websites that will link to your content, when asking them directly would be considered "unnatural"? Social media is your answer. Social media lets you expose your content to relevant audiences who may be willing to share it with others, in the event that it's worth linking to. These users will then spread your content among others and boost your authority.

3.) Content Amplification
It doesn't matter how good the content you publish, it will not get much traction in the absence of amplifying it. Marketing via email is a great way of amplifying content but it will only be able to reach the people on your marketing list. The possibility of reaching new audiences is via social media. After you have shared your content, your followers will connect with their friends in the event that they find it helpful. They will also be able to share your content with their followers, thereby increasing your reach. In return, you gain an abundance of relevant traffic and inbound links, as well as social signals , and brand awareness All of which are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines may use your brand's name and reputation to determine the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Social media can help build brand awareness and amplifies the quality of your content. Google calls this co-citation. The creation of these co-citations via social media can help increase the trust Google has in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media sites for some time now and this means that they appear on search result pages. This lets your brand appear in search results for your branded search queries on more than just your own website. It's more than that. Tweets that were individual from Twitter could be indexed and included in the search results. This allowed your content to rank higher in searches. The program was only temporary, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.