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Five Reasons Why Social Media is essential for SEO

Kathryn Lane (2022-04-19)

What do social media have to have to do with SEO? At MWI, we get many of these inquiries from the current and potential clients. Social media is rapidly expanding channel of marketing that many companies have only started to take advantage of over the last few years, however it's crucial to make use of in particular if you're putting efforts in SEO. Although the benefits of social media are not immediately obvious, they are vital for SEO aid. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for a long time now. If people tweet, share, like or comment on the content that is known as a social engagement. The more social interactions a piece of content is able to get, alexa ترتيب المواقع the more social signals you build to your website. Search engines measure these social signals and use it as an indicator of quality when ranking content. This allows search engines to determine what content people consider to be most valuable and what their algorithms consider as high-quality. If a piece of content receives lots of social engagement, it can be instantly identified.

random-140227040627-phpapp02-thumbnail-32.) Link Building
It's been a long time that you could go out and ask for links from other websites. Google's Panda/Penguin algorithms have forced SEOs to link build using the old method: make good quality content that is pertinent. What is the best way to reach websites that are willing to link to your website, even if they are thought to be "unnatural"? Social media is your solution. Social media lets you present your content in front of people who are interested and could be in a position to influence them to link to your content if it's worth linking to. They will also be able to share your content with other people and increase your reach.

3) The amplifying of content
It doesn't matter how high-quality your content is, it won't gain traction without amplification. Marketing via email can be an excellent method of amplifying content , but it can only be able to reach the people on your marketing list. Social media allows you to connect with new audiences through your content. If you send your content out to your followers, they will share it with their own followings If they are satisfied with the content. These people will then also share it with their friends to increase your reach. In addition, you'll gain relevant traffic as well as inbound linking social signals, as well as brand recognition All of which can be used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Aside from amplifying your content, social media also helps increase brand recognition. This is what Google refers to as co-citation. Building these co-citations using social media can boost Google's trust in your company web page and also assist by bringing in search queries that are branded.

5.) Social Indexing
Since search engines index social media accounts and display them as search results. This allows your business to be listed in search results on branded queries that are not exclusive to your site. But it gets even better than that. Individual tweets from Twitter could be indexed and displayed in search results. This allowed your site to rank higher on the results of a search. However, it was only temporary, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.