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Five Reasons Why Social Media is important for SEO

Natalia Mahaffey (2022-04-19)


What do social media platforms have to offer SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is rapidly growing marketing channel that most businesses have only begun making use of in the past few years, but it's very important to leverage when you're investing funds into search engine optimization. While the benefits of social media might not be immediately apparent, they're crucial for SEO aid. From the myriad of reasons you should think about social media as part of your strategy for online Here are five reasons why it is essential to SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. A social engagement is the time when people share, like, comment on, share or tweet on a piece of content. The more social engagements a piece of content gets, the greater social signals you can build for your site. These social signals are used by search engines to rank content. This allows search engines to determine what people find most useful and what their algorithms consider top-quality. The content you've created can be instantly indexed when it's getting a lot of social interactions.

2.) Link Building
There are no more days of going out and soliciting websites to link to yours. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to build links by hand by creating high-quality content that is linked-worthy. How do you reach out to websites that are willing to link to your content, if you ask them directly, which would be thought to be "unnatural"? Social media is your solution. Social media allows you to place your content in front of the right people, who could be influenced to link to it when it's worthy of linking to. Those people will also be able to share your content with their networks, Miamigaspe.ecrituresnumeriques.ca/index.php/Five_Reasons_Why_Social_Media_Is_Essential_For_SEO further increasing the influence of your content.

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You can create all the top-quality content you like, but it won't gain significant traction without the aid of amplification. Marketing via email is a great way of amplifying content but it's only going to get to those on your marketing list. You can also reach new audiences through social media. If you share your content, those who follow you will also connect with their friends when they are satisfied with the content. They will also recommend your content to their followers, thereby increasing your reach. You will also gain relevant traffic and inbound links social signals, inbound linking, and brand awareness, all of which can be used by search engines for content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can inform search engines much about the credibility of your website and the extent to which it can be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. This is what Google calls co-citation. Building these co-citations using social media can boost Google's trust and confidence in your web page and also assist with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing the social media pages since a while, which means they now show up in the search results pages. This allows your brand to show up in search results for brand-related queries, which aren't restricted to your website. It's more than that. Individual tweets from Twitter were initially indexed and included in search results too - enabling another way for your content to rank in search. It was only temporary for a few months before Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.