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Five Reasons Social Media is Important for SEO

Kathryn Lane (2022-04-19)


What can social media have to offer SEO? MWI receives this information a lot from current and prospective clients. Social media is a rapidly growing channel for marketing that most businesses have only begun making use of in the last few years, however it's crucial to make use of in particular if you're putting resources into search engine optimization. While the advantages of social media may not be immediately obvious, they are essential for SEO help. Of the many reasons why you should consider the use of social media in your online strategy, here are 5 advantages of it to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for some time. When people tweet, like or comment on the content they like, this is called a social engagement. The more social engagements a piece of content is able to get, the more social signals you build to your website. Search engines look at these signals from social media, and consider it a quality factor when ranking the content. This is a way for alexa ترتيب المواقع search engines to determine the content that people are most interested in and what their algorithms consider as high-quality. The content you've created can be immediately indexed whenever it's attracting a significant amount of social interaction.

2.) Link Building
It's past the time when you could solicit links from other websites. In the wake of Google's Panda and Penguin algorithms SEOs are now forced to build links the traditional way to create quality content that is worthy of linking. But how do you reach sites that would be willing to link to your content , if they are not directly approached as an "unnatural" link building technique? Social media is the answer. Social media lets you expose your content to interested audiences who might be willing to share it with others, should it be worth linking to. Those people will also share your content with their friends, further increasing the influence of your content.

3) Content Amplification
You can write all the high quality content you want however, it will not get any traction without amplifying it. Sure, email marketing is an excellent method to amplify content, but it will only be able to reach people who are in your marketing database. Social media can help you reach new audiences with your content. After you have shared your content, those who follow you will also spread it to their networks when they are satisfied with the content. The people who share it will be able to share your content with their followers, which will increase your reach. In return, you will gain lots of relevant traffic and inbound links, as well as branding awareness and social signals All of these are used by search engines to judge content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand alexa ترتيب المواقع identity and awareness can inform search engines an awful lot about the overall quality of your site's content and the degree to which it should be trusted in its ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. Google refers to this as co-citation. These co-citations are built through social media , which can help improve Google's trust as well as aid with search results that are branded.

5.) Social Indexing
Since search engines index social media accounts, they are now showing in search results pages. This lets your brand show up in search results that include branded search queries on more than only your website. But there's more than that. Individual tweets from Twitter were previously indexed and appeared in search results, too which gave another means for your website to be ranked in search. It was only temporary for a couple of months before Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.19 hours ago