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5 Reasons Why Social Media is Important for SEO

Natalia Mahaffey (2022-04-19)

What exactly does social media have to in relation to SEO? At MWI, we get many of these inquiries from customers who are currently or are considering becoming clients. Social media is rapidly expanding marketing channel that many businesses have only recently begun taking advantage of in the last few years, however it's crucial to make use of particularly if you're investing resources into search engine optimization. Making and managing social media accounts are extremely important for supporting SEO efforts, although the benefits are not immediately obvious. Here are five benefits of social media is important for SEO.

seattle-tower.jpg?width=746&format=pjpg&1) Social Media Signals
It's not a secret that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. When people tweet, like, comment or share a piece of content that is known as a social engagement. The more the number of social interactions that a piece content receives, the more social signals it will bring to your website. Search engines analyze these social signals, and use it as a quality factor when ranking content. This is a method for search engines to decide the content that people are most interested in and what their algorithms consider as high-quality. Content can also be indexed instantly whenever it's attracting a significant amount of social interaction.

2.) Link Building
It's been a long period when you could just solicit hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to build links in the traditional way: create quality content that is relevant. How do you reach out to websites that are willing to link to your content, when the request is considered "unnatural"? Social media is the way to go. Social media lets you post your content and share it with interested audiences who might be willing to link to it, in the event that it's worth linking to. Those people will also promote your content to their friends and increase the reach of your content.

3) Content Amplification
You can make all the high quality content you want however, it will not get much traction without amplification. Email marketing is an effective way to boost content, but it can only reach the people in your marketing database. The possibility of reaching new audiences is via social media. If you share your content, your followers will connect with their friends in the event that they find it helpful. They will then also share it with their friends to increase your reach. In addition, you'll gain relevant traffic as well as inbound linking social signals, inbound linking, and brand awareness These can be used by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines will use your brand's image and recognition to judge the credibility of your website and how trustworthy it must be within their ranking algorithms. Social media aids in building brand awareness and amplifies the quality of your content. This is what Google calls a co-citation. Making these co-citations with social media will help improve Google's trust and confidence in your website as well as helping with branded search queries.

5.) Social Indexing
Search engines have been indexing social media accounts for a few years now so they can now appear in results pages for search engines. This allows your brand to appear in search results for specific queries that aren't restricted to your website. This is even more effective. Tweets on their own from Twitter were once indexable and displayed in search results. This allowed your content to rank higher on the results of a search. The service was temporary for a few months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.