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5 Reasons Social Media is crucial for SEO

Natalia Mahaffey (2022-04-19)

What does social media have to offer SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is an incredibly expanding channel of marketing that many companies have only started making use of in the last few years, however it's vital to take advantage of it particularly if you're investing efforts in SEO. While the advantages of social media may not be immediately apparent, they are essential for SEO help. Here are five benefits of social media is essential for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. When people share content via Twitter, Facebook or comment on a piece of content it is referred to as a social engagement. A piece of content that has more social engagements will have more social signals. Search engines measure these social signals and use them as an indicator of quality when ranking the content. This allows search engines to decide what content people consider to be most valuable and what their algorithm deems top-quality. Content can be immediately indexed in the event that it's receiving lots of engagement on social media.

2) Link Building
It's been a long period when you could just solicit hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to build links the old-fashioned way: write quality content that is relevant. How do you get in touch with sites who are willing to link to your content if asking them directly is considered an "unnatural" link building practice? Social media is the way to go. Social media allows you to publish your content to appropriate audiences that are willing to link to your content, if it is worth linking to. People who promote your content to others increasing your influence.

3.) Content Amplification
You could create any good-quality content that you wish to but it's not going to gain any traction without amplifying it. Email marketing is an effective method to increase the reach of your content but it's only going to reach those in your marketing list. The possibility of reaching new audiences is via social media. If you share your content, the people who follow you will also connect with their friends should they find it valuable. This will cause them to be able to share it with their followers, further increasing your reach. Additionally, you will gain relevant traffic, inbound linking social signals, as well as brand awareness and can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Communication and Awareness
Brand identity and awareness can tell search engines much about the credibility of your website and the extent to which it can be believed to be in its ranking algorithms. Social media aids in building brand recognition and boosts the visibility of your content. Google refers to this as co-citation. Building these co-citations using social media can improve Google's trust in your company website , and will also help by using branded search terms.

cyclist_riding_along_the_sidewalk-1024x65) Social Indexing
Since the search engines index social media accounts which means they show on search results pages. This lets your company's brand be displayed in search results for brand-related queries, which aren't only restricted to your business's website. It's even better. Tweets that were individual from Twitter were once indexed and displayed in search results. This enabled your content to be more prominent in the search results. It was temporary, however it ended and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.