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5 Reasons Why Social Media is essential for SEO

Myrtle Macdougall (2022-04-19)


What does social media provide in terms of SEO? At MWI, we get lots of questions from our potential and current clients. While social media has become a growing channel for marketing over the last few years, many companies have not yet started to benefit from the potential of it. This is especially important if you are investing in SEO. Making and managing social media accounts are crucial to support SEO initiatives, but the benefits of social media aren't always obvious. From the myriad of reasons to think about the use of social media in your online strategy, here are 5 reasons it's important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for a long time now. Social engagements occur when people comment, like or share tweets about an article. Content that has more social engagements is likely to have more social signals. Search engines evaluate these signals from social media, and use it as an element of quality when evaluating content. It's a way to determine the quality of content that people are able to use in comparison to what their algorithm decides is good quality. A piece of content could be immediately indexed if it's receiving a lot of social interactions.

2) Link Building
There are no more days of asking for websites to link to your site. In the wake of Google's Panda and Penguin algorithm SEOs must do link building the old fashioned way to create quality content that is worthy of linking. How do you get in touch with websites willing to link to your content if they are not directly approached as an "unnatural" link building method? Social media can help. Social media lets you expose your content to of relevant audiences that may be in a position to influence them to link to your content when it's worthy of linking to. These people may also promote your content to their friends which increases the power of your content.

3) Content Amplification
You can create all the top-quality content you like however, it will not get much traction without amplification. Marketing via email is a great way of amplifying content but it's only going to reach those in your list of marketing contacts. Social media can help you reach new audiences with your content. If you share your content with your followers, they'll share it with their own followings if they find it helpful. These people will then share it with their following and increase your reach. In return, you earn a lot of relevant traffic including inbound links, brand recognition and social signals These are all used by search engines to determine content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can tell search engines a lot about the quality of your website and how much it is considered reliable in their ranking algorithms. Social media can help build brand awareness and amplifies the quality of your content. Google refers to this as co-citation. Making these co-citations with social media can improve Google's trust in your website as well as helping with branded search queries.

5.) Social Indexing
Since the search engines index social media sites which means they show up in search results pages. This allows your brand to appear in search results for specific queries that aren't exclusive to your site. It gets even better. Tweets on their own from Twitter were once indexable and displayed in the search results. This allowed your site to rank higher in search. However, it was only temporary it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for تزويد مشاهدات يوتيوب getting your content ranked.