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Five Reasons Why Social Media is important for SEO

Natalia Mahaffey (2022-04-19)


What the heck does social media have to do with SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is an incredibly expanding marketing channel that many companies have only started to take advantage of over the past few years. However, it's vital to take advantage of it - especially if you're investing funds into search engine optimization. While the benefits of using social media are not immediately apparent, they are essential for SEO support. Out of the numerous reasons why you should consider social media as a part of your online strategy, here are 5 advantages of it to SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. A social engagement happens the time when people share, like, comment, share, or tweet about a piece of content. The more social engagements a piece of content is able to get, the more social signals you build to your website. Social signals are utilized by search engines to determine the quality of the content. This is a way for search engines to identify the content that people are most interested in and also what they consider to be as high-quality. If an article receives a lot of social interaction it will be immediately indexable.

2) Link Building
It's long gone from the time when you could go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to build links the old-fashioned way: write good quality content that is pertinent. How do you reach out to websites which are willing to hyperlink to your content, if asking them directly would be thought to be "unnatural"? Social media is your solution. Social media enables you to expose your content to of the right people, who could be influenced to link to it when it's worthy of linking to. People who promote your content to their network which increases the power of your content.

3.) Content Amplification
You could create any top-quality content you like, but it won't gain any traction without amplifying it. Yes, email marketing is an excellent method to amplify the content, but it'll only reach those in your marketing database. It is possible to reach new audiences via social media. Once you share your content, those who follow you will also spread it to their networks when they are satisfied with the content. This will allow them to promote your content to their followers, زيادة متابعين تويتر increasing the reach of your content. You'll also get relevant traffic through inbound linking as well as social signals and brand awareness All of which can be utilized by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site's content and how much it is trusted in its ranking algorithms. Social media can help build brand awareness and increases the quality of your content. This is what Google calls co-citation. Making these co-citations with social media can boost Google's trust in your website as well as helping by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media accounts for some time now which means that they appear in search result pages. This lets your brand appear in search results for your branded searches on more than only your website. It's more than that. Individual Tweets from Twitter were once indexed and shown in search results too - enabling another way for your content to rank in the search results. It was temporary, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.spiders_web-1024x683.jpg