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5 Reasons Social Media is essential for SEO

Veta Roughley (2022-04-19)


What do social media have to do with SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is an incredibly expanding channel of marketing that many companies have only started to take advantage of over the last couple of years, yet it's crucial to make use of in particular if you're putting resources in SEO. Creating and managing social media accounts are crucial to support SEO efforts, even though their benefits aren't immediately obvious. From the myriad of reasons to think about social media as a part of your strategy for online, here are 5 reasons it's important to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for quite some period of time. Social engagement occurs when users like, زيادة مشاهدات اليوتيوب share or share tweets about content. A piece of content that has more social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. This allows search engines to identify what people find most useful and what their algorithms consider top-quality. Content can be immediately indexed if it's receiving a lot of social interaction.

2) Link Building
The days of soliciting websites to add links to yours. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild the old-fashioned way: write top-quality content that's relevant. But how do you reach websites willing to link to your content if asking them directly is considered an "unnatural" link building method? Social media is your answer. Social media lets you expose your content to of relevant groups of people who may be convinced to link to it when it's worthy of linking to. People who spread your content among others increasing your influence.

3.) Content Amplification
No matter how top-quality your content is, it will not get much traction without amplification. Marketing via email can be a great way of amplifying the content you create, but it won't be able to reach the people on your list of marketing contacts. It is possible to reach new audiences through social media. If you publish your content to your followers, they will spread it to their own followers If they are satisfied with the content. This will cause them to share it with their following which will increase the reach of your content. In return, you gain lots of relevant traffic such as inbound links, social signals and brand awareness - all of which are utilized by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can tell search engines much about the credibility of your site's content and the extent to which it can be trusted in its ranking algorithms. Apart from boosting the quality of your content, social media also helps create brand awareness. This is what Google refers to as co-citation. The creation of these co-citations via social media will help improve the trust Google has in your site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Since search engines are able to index social media sites which means they show up in search results pages. This lets your brand be displayed on search results when you type in branded search queries that are not limited to just your own website. But there's more than that. Tweets on their own from Twitter were once indexable and displayed in the search results. This allowed your content to be more prominent in search. It was temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for زيادة مشاهدات اليوتيوب getting your content ranked.