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Five Reasons Why Social Media is Important for SEO

Jessika Pirkle (2022-04-19)

What do social media platforms have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast expanding marketing channel that many companies have only just begun making use of in the past few years, however it's very important to leverage when you're investing funds into SEO. While the benefits of social media may not be immediately obvious, they are vital for SEO support. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. When people tweet, like or comment on the content they like that is known as a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. These social signals are used by search engines to determine the quality of content. It's a method of determining the content that people consider useful in comparison to what their algorithm decides is of high quality. If a piece of content is receiving lots of social shares the content can be identified.

2) Link Building
Long gone are the days of soliciting websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build by using the traditional method of creating quality content that is relevant. How do you get in touch with websites willing to link to your content if asking them directly is thought to be an "unnatural" link building technique? Social media is the way to go. Social media enables you to place your content in front of people who are interested and could be convinced to link to it when it's worthy of linking to. They will also share your content with their friends which increases the power of your content.

3.) Content amplification
You could create any top-quality content you like, but it won't gain much traction without amplification. Marketing via email can be an excellent method of amplifying content but it will only reach those in your marketing list. Social media enables you to connect with new audiences through your content. When you share your content, those who follow you will also be able to share it with their followers should they find it valuable. Then those people will also share it with their friends to increase your reach. In return, you earn lots of relevant traffic including inbound links, social signals , and brand awareness These are all utilized by search engines to determine content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand reputation and image to assess the quality of your site and how reliable it ought to be when they rank it in their algorithms. Social media is a great way to increase an image for your business and also boosts your content. Google refers to this as co-citation. These co-citations can be built through social media , which can help improve Google's trust as well as aid with the search engine's branded searches.

5.) Social Indexing
Since search engines are able to index social media accounts and display them on search results pages. This allows your business to show up in search results for branded queries that are not restricted to your website. It gets even better. Individual tweets from Twitter were once indexed and shown in search results too giving another opportunity for سيرفر زيادة اشتراكات your website to be ranked in the search results. The service was temporary for a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.