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5 Reasons Why Social Media is important for SEO

Jessika Pirkle (2022-04-19)

What do social media platforms have to offer SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. While social media has become an increasing channel for marketing in recent years, the majority of businesses have yet to profit from the potential of it. This is especially important if you are investing in SEO. Setting up and managing social media accounts are extremely crucial to support SEO initiatives, but their benefits aren't immediately apparent. Out of the numerous reasons you should think about social media as a part of your strategy for online There are five main reasons why it is essential to SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. Social engagement occurs when people like, comment, share, or tweet on a piece of content. Content that has the highest number of social engagements will be able to show more social signals. Search engines analyze the social signals they receive, and consider it an element of quality when evaluating the content. This allows search engines to determine the content that people are most interested in and what algorithm they believe to be as high-quality. If an article is receiving lots of engagement on social media It can be quickly indexable.

WhatsApp Image 2021-04-05 at 11.31.25 PM2.) Link Building
There are no more days of going out and asking for websites to link to your site. With the advent of Google's Panda and Penguin algorithms, SEOs are forced to perform link building in the old fashioned way to create quality content that is linked-worthy. How do you reach out to websites which are willing to hyperlink to your content, if you ask them directly, which would be thought to be "unnatural"? Social media is your solution. Social media enables you to put your content in front of relevant groups of people who may be attracted to link to it when it's worthy of linking to. Those people will also be able to share your content with their network which increases the power of your content.

3.) Content Amplification
It doesn't matter how good your content is, it will not get much traction until you amplify it. Email marketing is an excellent method to amplify content, but it can only reach people within your marketing database. You can reach new audiences through social media. After you have shared your content, your following will connect with their friends when they are satisfied with the content. They will also recommend your content to their followers, increasing the reach of your content. Additionally, you will gain relevant traffic, inbound linking social signals, as well as brand awareness, all of which can be utilized by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines much about the credibility of your site's content and the degree to which it should be trusted in its ranking algorithms. Alongside boosting your content Social media can also increase brand recognition. This is what Google refers to as co-citation. Building these co-citations through social media will help improve Google's trust in your company website , and will also help with branded search queries.

5.) Social Indexing
Search engines have been indexing social media sites for alexa ترتيب المواقع some time now, which means they now appear on the search results pages. This lets your company's brand be displayed in search results for specific queries that aren't restricted to your website. It's even better. Tweets on their own from Twitter could be indexed and included in the search results. This allowed your website to be ranked higher in searches. It was temporary, however the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.