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5 Reasons Social Media is Important for SEO

Dolores Duryea (2022-04-19)

What can social media provide in terms of SEO? At MWI we hear these questions frequently from our current and prospective clients. While social media has been an increasing channel for marketing in recent years, most companies have not yet started to profit from it. This is especially true to consider if you're planning to invest in SEO. While the benefits of using social media might not be immediately apparent, they're vital for SEO help. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for quite some time. Social engagement occurs the time when people share, like, comment, share, or tweet about content. The more social engagements a piece of content gets, the greater social signals you send to your site. Search engines measure these signals from social media, and consider it a quality factor when ranking the content. This allows search engines to determine what content people consider to be most valuable and what algorithm they believe to be good quality. If a piece of content has a high amount of engagement on social media, it can be instantly indexed.

2) Link Building
It's past the time when you could solicit links from other websites. Since the introduction of Google's Panda and Penguin algorithm SEOs must build links the traditional way - create high quality content that is worthy of linking. But how do you reach websites that are willing to link to your content , if you ask them directly, which is an "unnatural" link building method? Social media is the way to go. Social media enables you to place your content in front of relevant groups of people who may be convinced to link to it in the event that it is worthy of linking to. People who be able to share your content with their networks which will increase the impact of your content.

3.) Content Amplification
You could create any top-quality content you like however it will not gain much traction without amplification. Sure, email marketing can be a great way to amplify content, but it'll only be able to reach people who are in your marketing database. Social media allows you to reach new audiences with your content. If you share your content, your following will also be able to share it with their followers should they find it valuable. Then those people will also share it with their friends to increase your reach. In return, you gain an abundance of relevant traffic, inbound links, social signals and brand awareness - all of which are utilized by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and alexa ترتيب المواقع Signals
Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your site and the extent to which it can be believed to be in its ranking algorithms. Social media helps to build brand alexa ترتيب المواقع recognition and boosts the visibility of the content you publish. This is what Google calls co-citation. Co-citations can be created through social media to improve Google's trust and help with search results that are branded.

5) Social Indexing
Since search engines are able to index social media websites these profiles are now showing up in search results pages. This allows your business to be displayed in search results for branded queries that are not limited to your company website. But it gets even better than that. Individual tweets from Twitter were once indexable and were displayed in the search results. This enabled your content to be more prominent in the results of a search. However, it was only temporary the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.