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5 Reasons Social Media is essential for SEO

Dolores Duryea (2022-04-19)

What does social media have to offer SEO? MWI gets this information a lot from both current and potential clients. Social media is a fast expanding marketing channel that many companies have only just begun to take advantage of over the past few years. However, it's vital to take advantage of it - especially if you're investing resources into SEO. Creating and managing social media accounts is important for supporting SEO efforts, though the benefits are not immediately obvious. Below are five reasons why social media is essential for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, شراء متابعين تويتر and other search engines rely on online conversations in their ranking algorithms. Social engagement occurs when people comment, like or share a tweet on a piece of content. Content that has more social engagements will be able to show more social signals. Search engines measure these social signals and use it as an element of quality when evaluating the content. It's a way of evaluating what content people find useful over what their algorithm determines to be top-quality. If a piece of content has a high amount of social shares the content can be indexable.

2) Link Building
There are no more days of going out and asking for websites to link to yours. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to build links using the old-fashioned method to create quality content that is linked-worthy. But how do you reach websites that are willing to link to your website if asking them directly is considered an "unnatural" link building technique? Social media is the answer. Social media allows you to present your content in front of relevant audiences that may be in a position to influence them to link to your content when it's worthy of linking to. They will also spread your content among others and شراء متابعين تويتر increase your reach.

3) Amplification of content
You could create any high quality content you want however it will not gain significant traction without the aid of amplification. Sure, email marketing can be a great way to amplify content, but it can only reach those in your marketing database. You can also reach new audiences through social media. If you share your content with your followers, they will spread it to their own followers in the event that they find it helpful. This will allow them to be able to share your content with their followers, thereby increasing your reach. In return, you gain a lot of relevant traffic such as inbound links, social signals and brand awareness - all of which are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4) Brand Recognition and Signals
Brand image and recognition can inform search engines many things about the quality of your site and the extent to which it can be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. This is what Google refers to as co-citation. Building these co-citations through social media will help improve Google's trust in your company website as well as helping with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media accounts since a while so they can now appear on the search results pages. This allows your brand to appear in search results for branded queries that are not exclusive to your site. But there's more than that. Tweets on their own from Twitter were once searchable and were displayed in the search results. This allowed your site to rank higher on search. However, it was only temporary it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.