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5 Reasons Why Social Media is Important for SEO

Eugenia Frantz (2022-04-19)

What does social media have to offer SEO? MWI gets the information frequently from prospective and current clients. Social media is an incredibly growing marketing channel that most businesses have only begun taking advantage of in the past few years, but it's very important to leverage when you're investing resources into search engine optimization. Creating and managing social media accounts are essential to aid in SEO initiatives, but their benefits aren't immediately apparent. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long time now. If people tweet, share, like or comment on the content, this is called a social engagement. The more social engagements your content has, the more social signals you build to your website. Search engines analyze the social signals they receive, and use them as an element of quality when evaluating the content. This allows search engines to decide the content that people are most interested in and what their algorithm deems good quality. If a piece of content receives lots of social interaction the content can be indexable.

2.) Link Building
The days of going out and asking for websites to link to your site. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to create links in the old fashioned way - create high quality content that is linked-worthy. How do you get in touch with sites that would be willing to link to your website if asking them directly is thought to be an "unnatural" link building method? Social media is your solution. Social media allows you to present your content in front of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. People who share your content with others increasing your influence.

3.) Amplification of content
It doesn't matter how high-quality your content is, it will not get much traction without amplification. Marketing via email is a great way of amplifying the content you create, but it won't get to those on your marketing list. You can reach new audiences via social media. When you share your content, your following will be able to share it with their followers when they are satisfied with the content. Then those people will share it with their following and increase your reach. In return, شراء لايكات فيسبوك you will gain lots of relevant traffic such as inbound links, brand recognition and social signals These are all utilized by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand identity and awareness can inform search engines a lot about the quality of your website and how much it should be considered reliable in their ranking algorithms. In addition to boosting your content social media also aids in to increase awareness of your brand. This is what Google refers to as co-citation. These co-citations are built by using social media to boost Google's trust as well as aid with brand-name searches.

5.) Social Indexing
Since search engines index social media profiles, they are now showing up in search results pages. This allows your business to show up on search results when you type in branded search queries on more than only your website. But it gets even better than that. Individual tweets from Twitter could be indexed and were displayed in the search results. This allowed your content to be more prominent in search. It was only temporary for a few months, until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.