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Five Reasons Why Social Media is essential for SEO

Kathryn Lane (2022-04-19)

What does social media provide in terms of SEO? At MWI, we get these questions frequently from our the current and potential clients. While social media has been an increasingly popular channel for marketing in recent times, many companies have not yet started to profit from the potential of it. This is particularly important if you are investing in search engine optimization. Making and managing social media accounts are extremely essential to aid in SEO efforts, even though their benefits aren't immediately apparent. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for a long time now. A social engagement is when users like, share on, share or tweet about an article. A piece of content with more social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of content. This is a way for search engines to know the content that people are most interested in and what their algorithm deems good quality. If a piece of content receives a lot of social engagement, شراء مشتركين يوتيوب it can be instantly indexed.

2.) Link Building
It's past the time when you could go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to link build using the old method: make quality content that is relevant. What is the best way to reach websites who are willing to link to your content, when the request is considered "unnatural"? Social media is your answer. Social media lets you place your content in front of relevant groups of people who may be convinced to link to it in the event that it is worthy of linking to. These people will share your content with others and increase your reach.

3) Amplification of content
You can write all the good-quality content that you wish to however, it will not get much traction without amplification. Marketing via email can be an effective method to increase the reach of your content , but it can only get to those on your marketing list. The possibility of reaching new audiences is through social media. If you send your content out to your followers, they will also share it with their personal followings If they are satisfied with the content. They will then also share it with their friends which will increase the reach of your content. You'll also get relevant traffic through inbound linking, social signals, and brand awareness All of which are used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines many things about the quality of your site and how much it should be trusted in its ranking algorithms. Apart from boosting the quality of your content Social media can also create brand awareness. This is what Google calls co-citation. These co-citations can be developed through social media to improve Google's credibility and aid in search results that are branded.

5.) Social Indexing
Search engines have been indexing social media accounts for a number of years now so they can now show up in results pages for search engines. This allows your business to show up in search results for specific queries that aren't only restricted to your business's website. But it gets even better than that. Individual tweets from Twitter were once indexed and shown in search results too - enabling another way for your website to be ranked in the search results. It was only for a short time, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.