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Five Reasons Social Media Is Important for SEO

Eugenia Frantz (2022-04-18)

increase-tiktok-followers-1.jpgWhat exactly does social media have to have to do with SEO? At MWI, we get many of these inquiries from the current and potential clients. Although social media has been an increasing channel for marketing in recent years, most firms haven't yet begun to make use of the potential of it. This is particularly important if you are investing in search engine optimization. Making and managing social media accounts are extremely essential to aid in SEO initiatives, but their benefits aren't immediately apparent. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for quite some period of time. Whenever people tweet, like or comment on an article, this is called a social engagement. Content that has more social engagements will be able to show more social signals. Search engines measure the social signals they receive, and use it as an element of quality when evaluating content. It's a method of determining what content people find useful in comparison to what their algorithm decides is of high quality. A piece of content could be immediately indexed in the event that it's receiving lots of social interaction.

2.) Link Building
Long gone are the days of going out and soliciting websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to link build the traditional way: create high-quality content that is relevant. How can you get your content to websites who are willing to link to your website, even if they are considered "unnatural"? Social media is the answer. Social media allows you to present your content in front of the right people, who could be influenced to link to it when it's worthy of linking to. These people may also share your content with their networks, further increasing the influence of your content.

3.) Content Amplification
It doesn't matter how good your content is, it won't get much traction without amplification. Email marketing can be an excellent method of amplifying content but it's only going to reach people in your list of marketing contacts. Social media allows you to connect with new audiences through your content. If you post your content to your followers, they'll spread it to their own followings when they find it useful. Then those people will spread the word to their networks to increase your reach. Additionally, you will gain relevant traffic and inbound links as well as social signals and brand recognition, all of which are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand شراء متابعين تيك توك ( Sensibilization and Brand
Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it should be for their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the content you publish. Google refers to this as co-citation. Building these co-citations through social media can boost Google's trust and confidence in your web page and also assist by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media profiles since a while and this means that they show up in results pages for search engines. This lets your company's brand show up in search results for branded queries that are not restricted to your website. It's even better. Tweets on their own from Twitter were once indexable and were displayed in the search results. This allowed your site to be ranked higher in search. It was temporary, however, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.