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Five Reasons Why Social Media is important for SEO

Curtis Janzen (2022-04-18)

What does social media have to offer SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is an incredibly expanding channel of marketing that many companies have only just begun to take advantage of over the last few years, but it's very important to leverage particularly if you're investing resources into search engine optimization. Making and managing social media accounts are extremely essential to aid in SEO efforts, though their benefits aren't immediately evident. There are many reasons to think about social media as a part of your online strategy Here are five advantages of it for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online dialogue in their ranking algorithms. A social engagement happens when people like, comment, share, or tweet about a piece of content. The more social engagements your content is able to get, the more social signals you can build for your site. These social signals are used by search engines to rank content. This allows search engines to identify the content that people are most interested in and what their algorithms consider good quality. A piece of content could be quickly indexed whenever it's attracting a significant amount of social engagement.

2.) Link Building
It is long past the time that you could go out and ask for links from other websites. With the advent of Google's Panda and Penguin algorithm, alexa ترتيب المواقع SEOs are forced to build links the old fashioned way by creating high-quality content that is linked-worthy. How do you get in touch with websites willing to link to your site if asking them directly is considered an "unnatural" practice for building links? Social media is the answer. Social media lets you publish your content to people who are willing to link to it if it is worth linking to. These people will spread your content among others and boost your authority.

3) Content Amplification
You can make all the good-quality content that you wish to however, it will not get an enormous amount of attention without amplification. Email marketing is a great way to amplify content, but it'll only reach the people in your marketing database. Social media lets you increase the reach of your content. Once you share your content, those who follow you will spread it to their networks should they find it valuable. The people who share it will promote your content to their followers, which will increase your reach. As a result, you get an abundance of relevant traffic including inbound links, social signals , and brand awareness All of these are used by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines will use your brand's name and reputation to determine the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Apart from boosting the quality of your content, social media also helps build brand awareness. This is what Google calls a co-citation. These co-citations can be developed through social media to improve Google's trust and help with search results that are branded.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now which means that they appear on search result pages. This lets your brand show up in search results that include branded searches on more than just your own website. However, it's even more than that. Individual tweets from Twitter were initially indexed and included in search results as well - enabling another way to get your content noticed in search. The program was only temporary, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.