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Five Reasons Social Media Is Important for SEO

Kathryn Lane (2022-04-18)

maxresdefault.jpgWhat do social media have to in relation to SEO? At MWI, we get these questions frequently from our potential and current clients. While social media has been an increasing marketing channel in recent years, most companies haven't yet begun to profit from the potential of it. This is crucial when you're investing in search engine optimization. Making and managing social media accounts is extremely essential to aid in SEO efforts, even though their benefits aren't immediately apparent. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. A social engagement happens when users like, share, share, or tweet on a piece of content. A piece of content that has the highest number of social engagements is likely to have more social signals. Search engines analyze these social signals and use it as an indicator of quality when ranking content. This is a way for search engines to identify what people find most useful and what their algorithm deems as high-quality. A piece of content could be quickly indexed in the event that it's receiving lots of social interaction.

2.) Link Building
It's past the time when you could solicit hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to create links in using the old-fashioned method to create quality content which is relevant to linking. How do you reach websites which are willing to hyperlink to your content, if the request is thought to be "unnatural"? Social media is the way to go. Social media enables you to expose your content to of relevant audiences that may be attracted to link to it when it's worthy of linking to. They will also promote your content to others and increase your reach.

3.) Amplification of content
You can make all the high quality content you want however, it will not get much traction without amplification. Marketing via email can be great method to boost content but it's only going to be able to reach the people on your list of marketing contacts. The possibility of reaching new audiences is through social media. Once you share your content, your followers will share it with their following in the event that they find it helpful. Then those people will spread the word to their networks, further increasing your reach. You'll also get relevant traffic through inbound linking social signals, as well as brand awareness All of which can be used by search engines for content quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand image and شراء لايكات فيسبوك recognition to judge the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Social media is a great way to increase brand awareness and amplifies your content. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google's trust and help with brand-name searches.

5.) Social Indexing
Since search engines index social media sites these profiles are now showing on search results pages. This enables your brand to be displayed in search results for branded search queries on more than just your own website. However, it's even more than that. Individual tweets from Twitter were once indexable and included in the search results. This allowed your content to be ranked higher in searches. However, it was only temporary, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.