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5 Reasons Social Media is Important for SEO

Audry Mariano (2022-04-18)

What the heck does social media have to have to do with SEO? At MWI, we get many of these inquiries from the current and potential clients. Although social media has been an increasingly popular channel for marketing in recent years, the majority of companies haven't yet begun to make use of it. This is especially important when you're investing in SEO. Setting up and managing social media accounts is extremely important for supporting SEO initiatives, but their benefits aren't immediately obvious. Below are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. If people tweet, share, like or comment on a piece of content This is referred to as social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you can build for your website. Social signals are utilized by search engines to determine the quality of content. It's a method of determining the quality of content that people are able to use in comparison to what their algorithm decides is good quality. If an article has a high amount of engagement on social media it will be immediately indexable.

2.) Link Building
It's long gone of asking for websites to link to yours. With the emergence of Google's Panda and Penguin algorithm SEOs have to create links in using the old-fashioned method and create content of high-quality that is link-worthy. How do you get in touch with sites who are willing to link to your content , if you ask them directly, which is an "unnatural" link building method? Social media is the answer. Social media lets you post your content and share it with relevant audiences who may be willing to link to it, if it is worth linking to. These people may also share your content with their networks which will increase the impact of your content.

3) Content Amplification
You can make all the top-quality content you like however, it will not get significant traction without the aid of amplification. Marketing via email is great method to boost content but it will only get to those on your list of marketing contacts. Social media lets you reach new audiences with your content. If you send your content out to your followers, they'll be sure to share it with their own followings when they find it useful. This will cause them to also share it with their friends, further increasing your reach. You'll also get relevant traffic, inbound linking as well as social signals and brand awareness, all of which are used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Communication and Awareness
The brand's identity and reputation can inform search engines much about the credibility of your site and how much it is trusted in its ranking algorithms. Social media can help build an image for your business and also boosts the content you publish. This is what Google calls co-citation. Building these co-citations through social media can help increase Google's trust in your website , and will also help with search queries that are personalized.

5.) Social Indexing
Since the search engines index social media profiles these profiles are now showing up in search results pages. This allows your company to appear in search results for your branded search queries , which is more than just your own website. But there's more than that. Tweets that were individual from Twitter were once indexable and displayed in the search results. This allowed your content to rank higher on search. It was only temporary for a couple of months, until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.