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5 Reasons Why Social Media is important for SEO

Audry Mariano (2022-04-18)

What do social media platforms provide in terms of SEO? MWI receives the information frequently from current and prospective clients. Social media is an incredibly growing marketing channel that most businesses have only recently begun making use of in the last few years, however it's crucial to make use of - especially if you're investing resources into search engine optimization. While the advantages of social media are not immediately apparent, they are vital for SEO support. Here are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. When people tweet, like, comment or share a piece of content, this is called a social engagement. The more the number of social interactions that a piece content receives, the more social signals you can build for your site. Search engines analyze these signals from social media, and use them as an element of quality when evaluating content. It's a method of determining what content people find useful over what their automated algorithm determines to be good quality. If a piece of content is receiving lots of social shares the content can be classified.

2.) Link Building
It's past the period when you could just get hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links by using the traditional method of creating top-quality content that's relevant. How do you get in touch with sites that would be willing to link to your content if asking them directly is thought to be an "unnatural" link building method? Social media is the answer. Social media lets you present your content in front of people who are interested and could be influenced to link to it should it be worthy of linking to. Those people will also be able to share your content with their networks which increases the power of your content.

3) Amplification of content
You can create all the excellent content you'd like to however, it will not get significant traction without the aid of amplification. Email marketing is great method to boost content but it will only get to those on your marketing list. You can also reach new audiences via social media. If you share your content with your followers, they will spread it to their own followings in the event that they find it helpful. Then those people will spread the word to their networks to increase your reach. Additionally, you will gain relevant traffic and inbound links social signals, inbound linking, and brand recognition and can be used by search engines for content quality determination.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines use brand name and reputation to determine the quality of your site and how trustworthy it should be in their ranking algorithms. In addition to boosting your content social media also aids in increase brand recognition. Google calls this co-citation. Co-citations can be created by using social media to boost Google's trust and help with search results that are branded.

5.) Social Indexing
Since search engines index social media accounts these profiles are now showing as search results. This enables your brand to be displayed on search results when you type in branded search queries , which is more than just your own website. It's more than that. Individual tweets from Twitter were at one time indexed and displayed in search results as well - enabling another way for your content to rank in search. The service was temporary for a few months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.