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5 Reasons Social Media is essential for SEO

Audry Mariano (2022-04-18)

What do social media have to in relation to SEO? MWI receives this information a lot from prospective and current clients. Although social media has been an increasing marketing channel in recent times, many firms haven't yet begun to profit from it. This is crucial to consider if you're planning to invest in search engine optimization. Setting up and managing social media accounts is extremely essential to aid in SEO efforts, though the benefits of social media aren't always obvious. Here are five reasons social media is important for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online dialogue in their ranking algorithms. Social engagements occur the time when people share, like, comment or share a tweet about an article. Content that has more engagements on social media will show higher social signals. Social signals are utilized by search engines to rank the content. This is a way for search engines to decide the content that people are most interested in and what algorithm they believe to be high-quality. If the content you're looking at receives lots of social engagement it will be immediately indexed.

2) Link Building
It's past the moment when you could simply get links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to build links the old-fashioned way: write top-quality content that's relevant. But how do you reach sites who are willing to link to your site if you ask them directly, which is an "unnatural" practice for building links? Social media is the solution. Social media lets you share your content with interested audiences who might be willing to link to your content, should it be worth linking to. They will also promote your content to others and boost your authority.

3.) Content amplification
No matter how top-quality your content is, it's unlikely to achieve much success until you amplify it. Marketing via email can be an effective method to increase the reach of your content but it's only going to reach people in your marketing list. Social media lets you expand your reach with your content. After you have shared your content, your following will also be able to share it with their followers in the event that they find it helpful. These people will then be able to share your content with their followers, increasing the reach of your content. You will also gain relevant traffic through inbound linking social signals, as well as brand awareness and can be utilized by search engines for content quality determination.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand image and recognition can inform search engines a lot about the quality of your site and the extent to which it can be trusted in its ranking algorithms. Aside from amplifying your content, social media also helps create brand awareness. This is what Google calls a co-citation. Making these co-citations with social media can boost Google's trust in your company web page and also assist with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media profiles for some time now which means that they appear in the search results pages. This allows your company to be displayed in search results for branded search queries , which is more than just your company website. However, it's even more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results too - enabling another way to get your content noticed in the search results. This was just temporary for a few months until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.