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5 Reasons Social Media is Important for SEO

Audry Mariano (2022-04-18)


What does social media have to have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is a fast growing marketing channel that most companies have only just begun making use of in the last couple of years, yet it's essential to utilize it - especially if you're investing funds into SEO. Although the benefits of social media may not seem immediately apparent, they are essential for SEO help. Here are five benefits of social media is vital to SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. A social engagement happens when people comment, like on, share or tweet about a piece of content. The more social engagements a piece of content receives, the more social signals it will bring to your website. These social signals are used by search engines to rank the content. This allows search engines to know the content that people are most interested in and what their algorithm deems top-quality. A piece of content could be instantly indexed whenever it's attracting a significant amount of social engagement.

2.) Link Building
The days of going out and soliciting websites to add links to your site. With the advent of Google's Panda and Penguin algorithm SEOs are now forced to do link building by hand - create high quality content that is linked-worthy. How do you reach out to websites which are willing to hyperlink to your site, if you ask them directly, which would be thought to be "unnatural"? Social media is the way to go. Social media lets you post your content and share it with interested audiences who might be willing to share it with others, if it is worth linking to. These users will then share your content with others and boost your authority.

3) The amplifying of content
No matter how top-quality your content is, it will not gain traction until you amplify it. Email marketing is an excellent method of amplifying content but it will only be able to reach the people on your marketing list. It is possible to reach new audiences through social media. If you share your content with your followers, they'll spread it to their own followers if they find it helpful. These people will then promote your content to their followers, thereby increasing your reach. In return, you will gain lots of relevant traffic and inbound links, as well as social signals , and brand awareness These are all used by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand recognition and brand identity can tell search engines much about the credibility of your website as well as the extent to which it can be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. This is what Google calls a co-citation. These co-citations are built via social media in order to increase Google's trust and help with brand-name searches.

5) Social Indexing
Search engines have been indexing social media sites for a number of years now which means that they show up in search result pages. This lets your company's brand show up in search results for branded queries that are not restricted to your website. But there's more than that. Individual tweets from Twitter were once indexable and displayed in search results. This allowed your website to be more prominent in search. That was only temporary for a couple of months, until Google made the decision to stop the service, and سيرÙر زيادة اشتراكات it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.