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Five Reasons Social Media Is Important for SEO

Myrtle Macdougall (2022-04-18)

What do social media platforms have to offer SEO? At MWI, we get many of these inquiries from customers who are currently or are considering becoming clients. Although social media has been a growing channel for marketing in recent years, most companies have not yet started to profit from it. This is especially important to consider if you're planning to invest in SEO. Making and managing social media accounts is extremely crucial to support SEO efforts, although the benefits may not be immediately obvious. From the myriad of reasons to consider social media as part of your overall strategy to be online, here are 5 advantages of it to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and شراء متابعين تويتر ( other major search engines have been using online chat as part of their algorithm for ranking for quite some years now. When people tweet, like, comment or share the content that is known as a social engagement. The more the number of social interactions that a piece content receives, the more social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of content. It's a way of evaluating what content people find useful over what their automated algorithm decides is of high quality. A piece of content can be instantly indexed when it's getting a lot of engagement on social media.

2.) Link Building
The days of going out and soliciting websites to link to yours. With the emergence of Google's Panda and Penguin algorithm, SEOs are forced to create links in the traditional way and create content of high-quality that is link-worthy. How do you get in touch with websites that are willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media is your solution. Social media lets you post your content and share it with relevant audiences who may be willing to share it with others, if it is worth linking to. People who be able to share your content with other people increasing your influence.

3) The amplifying of content
You can make all the good-quality content that you wish to however, it will not get any traction without amplifying it. Email marketing is great method to boost content but it's only going to get to those on your list of marketing contacts. Social media can help you reach new audiences with your content. If you share your content with your followers, they will be sure to share it with their own followers if they find it helpful. These people will then be able to share your content with their followers, increasing the reach of your content. You will also gain relevant traffic as well as inbound linking, social signals, and brand awareness All of which are used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it should be in their ranking algorithms. In addition to boosting your content Social media can also build brand awareness. Google calls this co-citation. Making these co-citations with social media can boost the trust Google has in your site, as well as aiding with branded search queries.

5) Social Indexing
Since search engines index social media accounts, they are now showing up in search results pages. This lets your company's brand appear in search results for search queries that are branded and not limited to your company website. But there's more than that. Individual tweets from Twitter were initially indexed and included in search results, too which gave another means for your content to rank in search. The program was only temporary, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.