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5 Reasons Social Media is Important for SEO

Natalia Mahaffey (2022-04-18)

What can social media provide in terms of SEO? At MWI we hear this a lot from the current and potential clients. Social media is rapidly growing marketing channel that most companies have only started making use of in the last few years, however it's essential to utilize it particularly if you're investing funds into search engine optimization. While the advantages of social media may not seem immediately obvious, they are crucial to SEO support. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. Social engagement occurs the time when people share, like, comment, share, or tweet about an article. Content that has more social engagements will have more social signals. Social signals are utilized by search engines to determine the quality of the content. This is a method for search engines to decide the content that people are most interested in and also what they consider to be good quality. Content can be immediately indexed whenever it's attracting a significant amount of social engagement.

2.) Link Building
It's been a long time that you could solicit links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild the traditional way: create high-quality content that is relevant. How do you reach websites that are willing to link to your site, if the request is considered "unnatural"? Social media is the answer. Social media can help you present your content in front of relevant audiences that may be attracted to link to it in the event that it is worthy of linking to. These users will then spread your content among others, increasing your influence.

3.) Amplification of content
It doesn't matter how good your content is, it won't get much traction in the absence of amplifying it. Email marketing is a great way of amplifying content but it's only going to reach people in your list of marketing contacts. Social media can help you increase the reach of your content. If you share your content with your followers, they'll be sure to share it with their own followers if they find it helpful. They will also be able to share your content with their followers, increasing the reach of your content. As a result, you get many relevant visitors including inbound links, social signals , and brand awareness All of which are utilized by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Brand identity and awareness can tell search engines many things about the quality of your site's content and how much it is trusted in its ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. Google calls this co-citation. The creation of these co-citations via social media can improve Google's trust in your site, as well as aiding by using branded search terms.

88a7937f322043a48e3ee365b04d8202.png5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now, which means they now appear on results pages for search engines. This lets your brand appear in search results for your branded search queries that are not limited to the site of your business. It's even more effective. Tweets that were individual from Twitter could be indexed and included in the search results. This allowed your website to be more prominent in the search results. It was only temporary for a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.