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5 Reasons Social Media is Important for SEO

Natalia Mahaffey (2022-04-18)

What do social media platforms provide in terms of SEO? MWI receives this information a lot from current and prospective clients. Although social media has been a growing channel for marketing in recent years, most companies have not yet started to make use of the potential of it. This is especially important when you're investing in search engine optimization. While the benefits of using social media are not immediately apparent, they're crucial for SEO aid. Of the many reasons why you should consider social media as a part of your strategy for online There are five main reasons why it's crucial to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some time. When people tweet, like or comment on the content it is referred to as a social engagement. The more the number of social interactions that a piece content receives, the more social signals you build to your site. Social signals are utilized by search engines to determine the quality of content. It's a way of evaluating the quality of content that people are able to use over what their algorithm determines to be good quality. Content can be instantly indexed in the event that it's receiving lots of social interactions.

how-to-reach-us.jpg?width=746&format=pjp2.) Link Building
It's long gone from the moment when you could simply go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links in the traditional way: create good quality content that is pertinent. How do you get in touch with sites who are willing to link to your website if asking them directly is considered an "unnatural" link building practice? Social media is the way to go. Social media lets you present your content in front of relevant groups of people who may be in a position to influence them to link to your content when it's worthy of linking to. These users will then spread your content among others and boost your authority.

3.) Content Amplification
You could create any high quality content you want but it's not going to gain much traction without amplification. Marketing via email can be an excellent method of amplifying content , but it can only get to those on your marketing list. You can reach new audiences through social media. If you send your content out to your followers, they will be sure to share it with their own followers if they find it helpful. The people who share it will promote your content to their followers, increasing the reach of your content. In return, you gain an abundance of relevant traffic including inbound links, social signals and brand awareness - all of which are used by search engines to judge content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can inform search engines a lot about the quality of your website and the extent to which it can be believed to be in its ranking algorithms. Alongside boosting your content Social media can also create brand awareness. Google refers to this as co-citation. These co-citations can be built via social media in order to increase Google's trust and assist with brand-name searches.

5) Social Indexing
Since the search engines are able to index social media accounts which means they show as search results. This allows your business to be listed in search results on brand-related queries, which aren't limited to your company website. This gets better. Individual Tweets from Twitter were previously indexed and appeared in search results too - enabling another way for your content to rank in search. That was only temporary for a few months, until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.