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5 Reasons Why Social Media is Important for SEO

Natalia Mahaffey (2022-04-18)

What do social media platforms provide in terms of SEO? At MWI we hear many of these inquiries from current and prospective clients. While social media has become an increasingly popular channel for marketing over the last few years, many companies haven't yet begun to take advantage of it. This is especially true to consider if you're planning to invest in SEO. While the advantages of social media may not seem immediately apparent, they're crucial for SEO help. Out of the numerous reasons to consider the use of social media in your strategy for online Here are five reasons it's important for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online conversations in their ranking algorithms. Whenever people tweet, like or comment on the content they like, this is called a social engagement. The more social engagements your content has, the more social signals you send to your website. These social signals are used by search engines to rank the content. This allows search engines to decide the content that people are most interested in and what algorithm they believe to be top-quality. Content can also be indexed instantly whenever it's attracting a significant amount of engagement on social media.

2) Link Building
It's long gone from the time when you could solicit links from other websites. Google's Panda/Penguin algorithms are forcing SEOs to link build the traditional way: create good quality content that is pertinent. How can you get your content to websites that will link to your content, when asking them directly would be considered "unnatural"? Social media is the way to go. Social media lets you share your content with interested audiences who might be willing to share it with others, should it be worth linking to. People who be able to share your content with their friends which increases the power of your content.

3) Amplification of content
You can write all the good-quality content that you wish to however, it will not get significant traction without the aid of amplification. Email marketing is an excellent method of amplifying the content you create, but it won't get to those on your marketing list. Social media can help you reach new audiences with your content. If you share your content with your followers, they'll spread it to their own followers If they are satisfied with the content. The people who share it will share your content with their followers, thereby increasing your reach. In addition, you'll gain relevant traffic, inbound linking as well as social signals and brand recognition All of which can be utilized by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines use brand image and recognition to judge the credibility of your website and how reliable it ought to be for their ranking algorithms. In addition to boosting your content Social media can also create brand awareness. Google refers to this as co-citation. These co-citations can be developed through social media to improve Google's trust and assist with search results that are branded.

5) Social Indexing
Since the search engines are able to index social media accounts which means they show as search results. This allows your business to appear in search results for branded queries that are not restricted to your website. This gets better. Individual tweets from Twitter could be indexed and were displayed in search results. This allowed your site to rank higher on the results of a search. It was temporary, however, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.woman-holding-phone-browsing-social-medi