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Five Reasons Why Social Media is important for SEO

Blaine Rico (2022-04-18)


What the heck does social media have to in relation to SEO? MWI receives the information frequently from clients who are prospective or current. Social media is a fast growing channel for marketing that most businesses have only recently begun to take advantage of over the past few years. However, it's essential to utilize it - especially if you're investing funds into search engine optimization. While the benefits of social media may not be immediately apparent, they're essential for SEO support. Here are five benefits of social media is vital to SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online conversation as part of their ranking algorithms. Social engagements occur the time when people share, like, comment or share tweets about content. A piece of content that has more social engagements will have more social signals. Search engines look at these social signals, and use it as an index of quality when ranking content. It's a way to determine what content is popular with users in comparison to what their algorithm decides is top-quality. A piece of content can be instantly indexed if it's receiving a lot of engagement on social media.

50369711418_e09ced723f.jpg2.) Link Building
Long gone are the days of soliciting websites to link to your site. In the wake of Google's Panda and Penguin algorithm SEOs have to perform link building in the old fashioned way to create quality content that is worthy of linking. But how do you reach websites that are willing to link to your website if asking them directly is considered an "unnatural" link building method? Social media can help. Social media allows you to expose your content to people who are willing to link to it when it's worthy of linking to. These users will then promote your content to others and increase your reach.

3) Content Amplification
You can write all the top-quality content you like however it will not gain an enormous amount of attention without amplification. Yes, email marketing is an effective way to boost content, but it'll only reach those in your database of marketing. You can also reach new audiences through social media. If you send your content out to your followers, they'll spread it to their own followers in the event that they find it helpful. Then those people will spread the word to their networks and increase your reach. Additionally, you will gain relevant traffic as well as inbound linking social signals, as well as brand recognition All of which can be used by search engines to make quality evaluation.

content amplification lifecycle

4) Brand Communication and Awareness
Brand recognition and brand identity can tell search engines a lot about the quality of your website as well as how much it should be considered reliable in their ranking algorithms. Alongside boosting your content social media also aids in build brand awareness. Google calls this co-citation. The creation of these co-citations via social media can help increase the trust Google has in your website as well as helping with branded search queries.

5.) Social Indexing
Since the search engines index social media accounts, they are now showing as search results. This enables your brand to appear in search results for branded search queries , which is more than just your own website. It's more than that. Individual tweets on Twitter were initially indexed and included in search results as well which gave another means to get your content noticed in search. The service was temporary for a few months, until Google took the decision to end the service, زيادة مشاهدات اليوتيوب and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.