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Five Reasons Social Media is important for SEO

Paulette Lamothe (2022-04-18)

What do social media platforms provide in terms of SEO? At MWI we hear this a lot from current and prospective clients. While social media has become an increasing channel for marketing in recent years, most firms haven't yet begun to take advantage of it. This is crucial when you're investing in search engine optimization. While the benefits of social media are not immediately obvious, they are crucial for SEO support. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. A social engagement happens when people like, comment on, share or tweet about content. Content with more social engagements will show higher social signals. Search engines measure these social signals and use them as a quality factor when ranking content. It's a way to determine what content is popular with users in comparison to what their algorithm decides is top-quality. If a piece of content has a high amount of social engagement It can be quickly indexable.

2.) Link Building
It's past the moment when you could simply get links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to link build the traditional way: create good quality content that is pertinent. How do you reach websites which are willing to hyperlink to your website, even if they are considered "unnatural"? Social media is your solution. Social media lets you publish your content to relevant audiences who may be willing to link to it should it be worth linking to. These people will share your content with others and boost your authority.

3) Content amplification
You can create all the good-quality content that you wish to however it will not gain any traction without amplifying it. Email marketing is a great way of amplifying content but it will only reach those in your marketing list. You can reach new audiences through social media. After you have shared your content, your followers will also connect with their friends when they are satisfied with the content. The people who share it will recommend your content to their followers, increasing the reach of your content. In return, you gain many relevant visitors such as inbound links, brand recognition and social signals - all of which are used by search engines in determining content quality.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines much about the credibility of your website and how much it should be considered reliable in their ranking algorithms. Apart from boosting the quality of your content, زيادة مشاهدات اليوتيوب social media also helps build brand awareness. Google refers to this as co-citation. The creation of these co-citations via social media can help increase Google's trust and confidence in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing social media profiles for some time now, which means they now appear on results pages for search engines. This allows your business to be displayed in search results for your branded search queries , which is more than just your own website. But there's more than that. Individual tweets from Twitter were once searchable and displayed in search results. This allowed your content to rank higher in search. It was only for a short time, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.