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Five Reasons Why Social Media is important for SEO

Charis Duckworth (2022-04-18)


What can social media have to offer SEO? At MWI, we get lots of questions from our potential and current clients. Although social media has been an increasing marketing channel in recent years, most companies haven't yet begun to make use of the potential of it. This is particularly important when you're investing in search engine optimization. Creating and managing social media accounts is extremely crucial to support SEO efforts, even though the benefits are not immediately evident. From the myriad of reasons to consider the use of social media in your overall strategy to be online, here are 5 advantages of it for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online dialogue in their algorithm for ranking. If people tweet, share, like or comment on the content they like it is referred to as a social engagement. A piece of content with more social engagements will have more social signals. Social signals are utilized by search engines to determine the quality of the content. This is a way for search engines to know the most popular content and what their algorithms consider good quality. The content you've created can be quickly indexed if it's receiving a lot of social interactions.

2.) Link Building
It's long gone of going out and asking for websites to add links to your site. With the advent of Google's Panda and Penguin algorithm, SEOs are forced to build links the traditional way by creating high-quality content which is relevant to linking. How do you get in touch with websites willing to link to your site if asking them directly is considered an "unnatural" practice for شراء لايكات فيسبوك building links? Social media is the way to go. Social media lets you publish your content to appropriate audiences that are willing to link to your content, when it's worthy of linking to. People who be able to share your content with their network which will increase the impact of your content.

3.) Content Amplification
No matter how top-quality your content is, it's not going to get much traction in the absence of amplifying it. Marketing via email is great method to boost content but it's only going to be able to reach the people on your marketing list. The possibility of reaching new audiences is via social media. If you share your content, your following will connect with their friends should they find it valuable. These people will then share your content with their followers, increasing your reach. You'll also get relevant traffic, شراء لايكات فيسبوك inbound linking social signals, as well as brand recognition All of which are used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines will use your brand's reputation and image to assess the quality of your site and how trustworthy it must be within their ranking algorithms. Alongside boosting your content social media can also help create brand awareness. This is what Google refers to as a co-citation. Making these co-citations with social media can help increase Google's trust and confidence in your website as well as helping by using branded search terms.

5.) Social Indexing
Since search engines are able to index social media websites and display them in search results pages. This enables your brand to appear on search results when you type in branded search queries that are not limited to just your company website. This gets more effective. Individual tweets from Twitter were at one time indexed and displayed in search results too which gave another means to get your content noticed in the search results. That was only temporary for a couple of months, until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.