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5 Reasons Why Social Media is crucial for SEO

Natasha Gertz (2022-04-18)

What exactly does social media have to relate to SEO? At MWI, we get these questions frequently from our the current and potential clients. While social media has been a growing channel for marketing in recent years, most companies haven't yet begun to benefit from the potential of it. This is especially important to consider if you're planning to invest in search engine optimization. While the benefits of social media may not seem immediately apparent, they're crucial for SEO aid. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for quite some time. Social engagement occurs the time when people share, like, comment or share tweets about content. A piece of content with more social engagements will show higher social signals. These social signals are used by search engines to determine the quality of the content. It's a way to measure the quality of content that people are able to use over what their automated algorithm determines to be of good quality. If a piece of content has a high amount of social interaction, it can be instantly indexed.

2) Link Building
There are no more days of going out and soliciting websites to link to your site. In the wake of Google's Panda and Penguin algorithms SEOs have to do link building the old fashioned way and create content of high-quality that is link-worthy. How do you get in touch with websites willing to link to your content , if asking them directly is thought to be an "unnatural" link building method? Social media is your answer. Social media allows you to publish your content to appropriate audiences that are willing to link to it, when it's worthy of linking to. Those people will also be able to share your content with their friends which increases the power of your content.

3.) The amplifying of content
It doesn't matter how high-quality your content is, it's unlikely to achieve much success unless you amplify it. Sure, email marketing is a great way to amplify content, but it'll only reach those in your database of marketing. You can also reach new audiences via social media. After you have shared your content, your followers will be able to share it with their followers in the event that they find it helpful. These people will then be able to share your content with their followers, thereby increasing your reach. You will also gain relevant traffic as well as inbound linking, social signals, and brand awareness These can be used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand شراء متابعين تويتر Awareness & Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your site's content and how much it is trusted in its ranking algorithms. Alongside boosting your content Social media can also increase brand recognition. Google refers to this as co-citation. These co-citations can be built via social media in order to increase Google's trust and assist with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing social media accounts for a number of years now so they can now appear on search result pages. This allows your business to show up in search results for branded searches on more than just your own website. But there's more than that. Individual tweets from Twitter were once searchable and were displayed in search results. This allowed your website to rank higher on search. That was only temporary for a few months before Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.