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Five Reasons Why Social Media is essential for SEO

Abbey Mundy (2022-04-18)

What does social media have to offer SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. While social media has been an increasing channel for marketing in recent years, the majority of companies have not yet started to benefit from it. This is especially true if you are investing in SEO. Although the benefits of social media may not be immediately apparent, they are essential for SEO support. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some years now. If people tweet, share, like, comment or share the content, alexa ترتيب المواقع this is called a social engagement. A piece of content that has more social engagements will show higher social signals. Search engines look at the social signals they receive, and use them as an element of quality when evaluating content. It's a method of determining the quality of content that people are able to use over what their automated algorithm decides is top-quality. If an article has a high amount of social engagement it will be immediately indexed.

random-140227040627-phpapp02-thumbnail-32) Link Building
Long gone are the days of asking for websites to link to yours. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to create links in the traditional way - create high quality content that is worthy of linking. How do you get in touch with websites willing to link to your website if they are not directly approached as an "unnatural" link building practice? Social media is the way to go. Social media enables you to expose your content to of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. People who share your content with others and boost your authority.

3) Content Amplification
No matter how top-quality your content is, it's unlikely to be popular until you amplify it. Email marketing is an effective way to boost content, but it can only reach the people in your database of marketing. The possibility of reaching new audiences is through social media. If you share your content with your followers, they will spread it to their own followings when they find it useful. Then those people will share it with their following which will increase the reach of your content. In addition, you'll gain relevant traffic and inbound links, social signals, and brand recognition, all of which can be utilized by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines may use your brand's image and recognition to judge the quality of your site and how trustworthy it needs to be for their ranking algorithms. Apart from boosting the quality of your content, social media also helps increase brand recognition. Google calls this co-citation. Building these co-citations through social media can help increase the trust Google has in your website as well as helping with search queries that are personalized.

5) Social Indexing
Search engines have been indexing the social media pages since a while which means that they appear in the search results pages. This allows your company to appear in search results that include branded search queries on more than only your website. But it gets even better than that. Individual Tweets from Twitter were at one time indexed and displayed in search results as well - enabling another way to get your content noticed in the search results. This was just temporary for a few months, until Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.