Комментарии читателей

5 Reasons Why Social Media is crucial for SEO

Ronald Pack (2022-04-18)

What does social media provide in terms of SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is a rapidly growing channel for marketing that most companies have only started taking advantage of in the last couple of years, yet it's crucial to make use of particularly if you're investing resources in search engine optimization. Setting up and managing social media accounts is crucial to support SEO efforts, even though their benefits aren't immediately evident. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for quite some period of time. When people tweet, like, comment or share a piece of content that is known as a social engagement. Content that has more social engagements is likely to have more social signals. Search engines look at these social signals, and consider it an indicator of quality when ranking content. It's a method of determining the content that people consider useful and what their algorithm decides is top-quality. A piece of content can be immediately indexed in the event that it's receiving lots of social interactions.

2) Link Building
Long gone are the days of soliciting websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to build links the traditional way: create quality content that is relevant. But how do you reach sites who are willing to link to your site if asking them directly is thought to be an "unnatural" link building technique? Social media is the way to go. Social media can help you place your content in front of relevant groups of people who may be attracted to link to it if it's worth linking to. They will also be able to share your content with other people, increasing your influence.

3) Content Amplification
No matter how top-quality your content is, it won't gain traction unless you amplify it. Email marketing is a great way of amplifying content , but it can only reach people in your list of marketing contacts. Social media allows you to reach new audiences with your content. If you post your content to your followers, they will spread it to their own followers if they find it helpful. The people who share it will share your content with their followers, increasing the reach of your content. In return, you will gain lots of relevant traffic including inbound links, brand recognition and social signals These are all utilized by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can tell search engines much about the credibility of your site and the extent to which it can be believed to be in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the quality of your content. This is what Google refers to as a co-citation. These co-citations can be developed by using social media to boost Google's trust and help with brand-name searches.

5.) Social Indexing
Search engines have been indexing the social media pages for a few years now, which means they now appear on results pages for search engines. This allows your business to appear in search results for specific queries that aren't limited to your company website. However, it's even more than that. Tweets on their own from Twitter could be indexed and included in search results. This allowed your site to be ranked higher in the search results. The program was only temporary, however it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.