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5 Reasons Why Social Media is Important for SEO

Jeanna Switzer (2022-04-18)

What do social media have to relate to SEO? At MWI we hear many of these inquiries from current and prospective clients. Social media is a rapidly growing marketing channel that most businesses have only begun to take advantage of over the last few years. However, it's very important to leverage particularly if you're investing resources into SEO. Setting up and managing social media accounts is extremely crucial to support SEO efforts, though the benefits are not immediately evident. Of the many reasons why you should consider social media as part of your online strategy There are five main reasons why it is essential for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. Social engagements occur when people like, comment on, share or tweet about content. The more social interactions a piece of content receives, the more social signals you send to your site. Search engines analyze these social signals and then use them as an indicator of quality when ranking the content. It's a method of determining the content that people consider useful and what their algorithm decides is top-quality. If a piece of content has a high amount of social engagement the content can be identified.

2) Link Building
Long gone are the days of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms have forced SEOs to link build using the old method: make top-quality content that's relevant. How can you get your content to websites which are willing to hyperlink to your website, even if the request is considered "unnatural"? Social media is your solution. Social media lets you expose your content to appropriate audiences that are willing to link to your content, if it is worth linking to. These people may also promote your content to their network which will increase the impact of your content.

3) Content amplification
You can make all the high quality content you want however, it will not get an enormous amount of attention without amplification. Marketing via email is great method to boost content but it's only going to get to those on your marketing list. Social media lets you increase the reach of your content. If you publish your content to your followers, they'll share it with their own followers in the event that they find it helpful. The people who share it will share your content with their followers, increasing the reach of your content. In return, you gain a lot of relevant traffic such as inbound links, social signals , and brand awareness These are all utilized by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and how trustworthy it should be for their ranking algorithms. Alongside boosting your content social media also aids in create brand awareness. This is what Google refers to as a co-citation. These co-citations are built through social media , which can help improve Google's trust and help with the search engine's branded searches.

5) Social Indexing
Since search engines index social media accounts these profiles are now showing as search results. This enables your brand to appear in search results for branded search queries that are not limited to just your own website. But it gets even better than that. Tweets that were individual from Twitter were once indexed and displayed in search results. This allowed your content to be ranked higher in searches. It was temporary, however, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.300px-SMS_Sludge_D3D.png