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Five Reasons Why Social Media is essential for SEO

Jeanna Switzer (2022-04-18)

remote_control_pointed_at_a_tv_screen-10What exactly does social media have to have to do with SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is rapidly growing channel for marketing that most companies have only started making use of in the last few years, but it's vital to take advantage of it - especially if you're investing resources in search engine optimization. Although the benefits of social media may not be immediately apparent, they are crucial to SEO support. Here are five reasons social media is essential for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversation as part of their algorithm for ranking. When people tweet, like, comment or share an article it is referred to as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you build to your website. Search engines look at these signals from social media, and use them as a quality factor when ranking content. This is a way for search engines to identify what content people consider to be most valuable and what algorithm they believe to be high-quality. A piece of content can be immediately indexed when it's getting a lot of social interaction.

2) Link Building
There are no more days of going out and asking for websites to add links to your site. With the advent of Google's Panda and Penguin algorithm, SEOs are forced to build links the traditional way by creating high-quality content that is link-worthy. How can you get your content to websites that are willing to link to your content, when asking them directly would be considered "unnatural"? Social media is the answer. Social media lets you place your content in front of people who are interested and could be convinced to link to it should it be worthy of linking to. People who share your content with their friends which increases the power of your content.

3.) Amplification of content
You can make all the excellent content you'd like to but it's not going to gain much traction without amplification. Sure, email marketing can be an excellent method to amplify content, but it can only be able to reach people who are in your database of marketing. You can also reach new audiences through social media. If you send your content out to your followers, they will spread it to their own followings in the event that they find it helpful. Then those people will share it with their following, further increasing your reach. In return, you will gain many relevant visitors such as inbound links, branding awareness and social signals All of which are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines can use brand reputation and image to assess the credibility of your website and how trustworthy it must be for their ranking algorithms. Social media helps to build brand awareness and increases the quality of your content. Google refers to this as co-citation. These co-citations can be built through social media , which can help improve Google's trust as well as aid with branded searches.

5) Social Indexing
Search engines have been indexing social media profiles for a number of years now and this means that they show up in results pages for search engines. This enables your brand to show up in search results that include branded search queries on more than just your company website. It's even more effective. Individual Tweets from Twitter were previously indexed and appeared in search results as well giving another opportunity to get your content noticed in search. It was only for a short time, however it was a short-term solution, and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.