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5 Reasons Why Social Media is essential for SEO

Johnie Southwell (2022-04-18)

What do social media platforms have to offer SEO? At MWI we hear many of these inquiries from potential and current clients. Social media is an incredibly growing channel for marketing that most businesses have only begun taking advantage of in the last few years, but it's essential to utilize it when you're investing resources in SEO. Setting up and managing social media accounts are extremely important for supporting SEO efforts, although the benefits are not immediately apparent. There are many reasons you should think about social media as part of your strategy for online There are five main reasons why it's crucial for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online dialogue in their ranking algorithms. When people tweet, like, comment or share the content This is referred to as social engagement. The more the number of social interactions that a piece content has, the more social signals it will bring to your site. These social signals are used by search engines to determine the quality of the content. It's a way to determine what content is popular with users over what their automated algorithm determines to be top-quality. A piece of content could also be indexed instantly in the event that it's receiving lots of social interaction.

scr_dephp.com_d3b02c.png2.) Link Building
There are no more days of going out and soliciting websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to build links in by using the traditional method of creating good quality content that is pertinent. How do you reach out to websites that will link to your content, if asking them directly would be thought to be "unnatural"? Social media is the answer. Social media allows you to present your content in front of relevant audiences that may be convinced to link to it when it's worthy of linking to. They will also share your content with others increasing your influence.

3) Content Amplification
You could create any excellent content you'd like to but it's not going to gain significant traction without the aid of amplification. Email marketing is an excellent way to increase the reach of your content, but it will only reach the people in your marketing database. Social media allows you to increase the reach of your content. If you share your content with your followers, they'll also share it with their personal followers in the event that they find it helpful. This will cause them to also share it with their friends which will increase the reach of your content. In return, you will gain many relevant visitors such as inbound links, social signals and brand awareness - all of which are used by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the content you publish. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google's trust as well as aid with branded searches.

5) Social Indexing
Search engines have been indexing social media sites for some time now which means that they appear in the search results pages. This allows your business to appear in search results for branded queries that are not only restricted to your business's website. It gets even more effective. Individual tweets from Twitter were once indexable and included in search results. This allowed your website to be ranked higher in search. It was only for a short time, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.